All set for staging Digital Media India 2018 in Mumbai

Digital Media India 2018, the much sought after annual meeting point for the digital news publishing industry in South Asia, is scheduled to be held on February 8-9 at Courtyard by Marriott Mumbai International Airport, Mumbai. The 7th edition of the conference is expected to attract senior publishing executives from over 15 countries.

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Delegates expected to gather at the coming Digital Media 2018 in Mumbai consist of CEOs, CDOs, digital editors-in-chief, CMOs, digital revenues strategists, heads of sales, media buyers and advertising agencies. The course of the two days of conference will bring ideas on revenue strategies, use of intelligence data, platform publishing and viral content in social media.

Topics of discussions

Speakers from India and abroad at the conference will share their insights and experiences on how to sustain the engagement with the readers and increase the share of revenue from digital. The key topics to be covered at the event are:

  • Paid Content
  • Big Data
  • Social Media Engagement
  • Viral Content for Millental
  • Digital Transformation

In the session Paid Content, discussion will be on the topic ‘Are we ready to charge for our digital content? Digital Transformation—in this session there will be discussion on ‘Growing digital audience and ad revenues.’ The discussion will revolve around why in-depth transformation of news media companies is required, from the newsroom to the commercial departments.

In the followed up sessions, current topics like Bid Data will be focused area, in which the discussion will take on ‘the new media gold mine: audience intelligence and big data.’ The conference will carry on to the discussion over ‘Social Media Engagement’ in which the discourse will focus on storytelling & monetisation to take social media platforms to the next level. ‘Viral Content for Mobile Device’ will be inspiring, yet current topic to enthuse new shareable content formats for engaging millennial. The three-day conference will be blending discussions over business, editorial and digital topics.

Growing digital revenue

Panel discussion in the last edition
Panel discussion in the last edition

The recent World Press Trends report shows that the global digital circulation revenues grew by 28 percent and a full 300 percent from 2012-2016, with a trend expected to continue. Reader revenue now makes up about 30 percent of total digital revenue. The digital media world requires continuous push and well understanding of reader habits and the strategies in order to maintain and generate readers revenue through good quality content. Digital Media India 2018 promises to discuss all these and more, over the two days of the conference.

The event expects to attract more than 175 senior news publishing executives from India and abroad.

Sponsorship opportunities

Digital Media India is always turned out to be a platform offering various sponsorship opportunities for suppliers to highlight their presence and brand image. The expo on the sidelines of the conference will give everyone around an opportunity to showcase products/services, build their network with leading digital leaders and luminaries.

As the Digital Media India 2018 conference will be organised on 08-09 February, two parallel pre-conference workshops will take place on 07 February, all at the same venue. The parallel pre-conference workshops will address i) Paid Content Business Models; ii) Big Data for Journalists. Regular updates on the conference will be available at the website: dmi.wan-ifra.org and on Twitter with #dmi2018 and FB page, www.facebook.com/wanifraindiaconference. For inquiries, write in at: infoindia@wan-ifra.org

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