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Taste-it Notes poised
to offer new ad avenue

Smartly dedicated to generate new ad revenues, ‘sticky notes’ has been one of the most influentially emerging vogues in newspaper advertising. However, the Indian newspaper industry has still not adopted this concept, or could not market these; whereas in overseas countries, this concept, beyond the normal one, has evolved in much interesting way. To ensure this new medium results much better, First Flavor and US Ink have jointly come-up with ‘Taste-it Notes’ to serve the industry a bit differently. Here’s a brief.

First Flavor and US Ink announced the debut of Taste-it Notes, a new kind of ‘sticky note’ that newspaper publishers and printers can place on the front page of newspapers to engage readers in a never-before-offered taste sampling advertising experience.

Taste-it Notes are created using First Flavor’s Peel ‘n Taste edible film technology and US Ink’s innovative news ink capabilities to create an interactive ad that readers can use to literally smell and taste a flavored food, beverage or other flavored product. Each Taste-it Note provides readers with an easy-to-open, tamper evident foil pouch in a multi-layered sticky note format and brings taste sampling to a print newspaper’s audience— this delivery leverages the power of print advertising and brings an interactive experience that is not possible with online, television or radio ads.

First Flavor, creator of the Peel ‘n Taste marketing system and an innovator in taste marketing, and US Ink, one of the leading suppliers of ink and a leader in the introduction of quality, innovative, high-performance products for the newspaper printing industry, showcased this new Taste-it Notes advertisement system in the Newspaper Association of America (NAA) mediaXchange Conference (March 9-11, 2009) in Las Vegas.

As per Jay Minkoff, president and CEO of First Flavor, “We are extremely excited about the potential of Taste-it Notes and our Peel ‘n Taste flavor strips to engage newspaper readers in flavorful advertising. We believe this type of sensory experience helps companies connect to their customers in a completely new and innovative way and drives product trial—and according to research reports conducted by our past clients, it works!” Advertising studies show that the sticky notes that are currently adhered to the front pages of newspapers are quite effective. Taste-it Notes evolves this advertising approach into an engaging, reader-driven promotional sampling campaign. By allowing the newspaper reader to smell and taste an advertised product, it can offer an advertising opportunity that no other medium or ad can. Until now, to enable readers to taste a product, advertisers had to pay for costly product samples to be bundled or poly bagged with each individual newspaper. Taste-it Notes makes sampling easier for production and delivery, more cost efficient for advertisers and more fun for the reader as well.

“We believe Taste-it Notes could be a breakthrough in newspaper advertising at a time when newspaper executives are increasingly interested in innovative solutions that will assist their print advertisers to increase revenue and differentiate their brand,” said Michael J Dodd, president at US Ink. “Now, advertisers that are seeking these creative ways of breaking through the clutter of messages all targeted at the same people can use our Taste-it Notes and this new taste marketing technology to enhance the power of their printed products. This could result in the next generation of newspaper advertising - one that will engage readers and allow newspapers to offer their advertising clients something truly interactive, cost-efficient and available only in print,” added Michael.


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