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Canon rolls out 23
new smart cameras and camcorders

India’s number one complete digital imaging company, Canon India Pvt Ltd recently announced the launch of 23 new SMART next generation digital camera and camcorder products to further accelerate the industry’s transformation in terms of product innovation & technology.

With this launch which included eight digital compact cameras, ten digital video camcorders, one digital SLR, one compact photo printer and three lenses, forty percent of camera division’s product portfolio has been churned. This is the first product launch by the company in 2009. The announcement shared market insights and highlighted emerging opportunities that will structure the growth path for Canon. The company also announced its new focus areas and strategies for the year 2009.

Speaking on the occasion, Kensaku Konishi, president & CEO, Canon India said, “Canon has made a conscious effort to bring the best in photographic equipment to consumers across categories. We pride ourselves on our expanded portfolio of stylish and next generation digital imaging products which mark a continuation of our promise of cutting edge technology for our consumers.”

“Canon EOS is the number one D-SLR brand in Asia and I am pleased to share that Canon worldwide this year is celebrating the 50th anniversary as the leading DSLR brand. Canon has sold over 53 million SLRs worldwide! And in just six years since the introduction of its first digital SLR, EOS has achieved exponential sales of more than 10 million Digital SLRs. In India, we reach out to this community through our Canon Edge programme which has almost 6000 members today,” added Alok Bharadwaj, senior vice president, Canon India.

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