MemoStick makes waves
during Printpack India 2011
At the recently concluded Printpack India 2011 show in New Delhi which established many milestones being the largest event so far, MemoStick from Ferag was one of the star solutions which created waves. Each day during the show, the main cover page of the Printpack India Daily Bulletin, which was successfully executed by the S-Media Group’s magazine Print & Publishing to update visitors and exhibitors about the daily activities, featured an innovative message carrier in repositionable format sticker. Many readers came to find out the technology behind it and possibility of replicating the same in their other marketing initiatives. Apart from this, the MemoStick brought an interesting look on the cover page of the Daily Bulletin. Allowing to offer the advertising customers a direct channel for communicating with their target audiences, MemoStick brings the concept of direct advertising to the newspaper by calling on the recipient to take action. Designed for use with short-term campaigns involving limited offers at a clearly defined location, this advertising model is equally suited to selective, targeted support for mid- to long-term advertising within the context of more comprehensive campaigns. Briefs Ajeet Singh, asst editor, AAN.
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As per Ferag, looking at the postpress processing process as a whole, there may be multiple ways to added-value for generating revenue: newspaper preprints, advertising inserts, so-called free standing inserts (FSI), supplements (TV listings, special-interest magazines, etc), MemoStick (interactive front page advertising), MemoFlag (wrap-around tip-on and booklets for couponing), Spot-On (creative application of inkjet technology), XtraWin (semi-commercials published in-house). Being one of the most effective solutions, MemoStick was being promoted at Printpack India by Ferag, which is typically used for: special offers/discounts and sales, charitable events, instant redeemable coupons and vouchers, directing customers to existing ads or inserts, public service announcements, games and contests, holiday promotions/announcements, sporting events, and creating brand awareness or building name recognition.
A unique front page advertising format for print media, MemoStick combines various strengths including: simple, but highly effective due to a prominent positioning; three-dimensional and repositionable, creating enlarged contact time with the customer; exclusive and interactive; an eye-catching platform, providing double digit response rates; and top cost-response ratio. Being the most widely read page, customers can not miss seeing the advertisement on the front page of a newspaper.
With focus on newspaper circulation coverage, MemoStick is offering an USP compared to other tools. It is one part of a complete range of advertising formats; an additional element of a rate card, not a replacement, and a success story with regard to reach, response, and revenue.
The standard MemoStick comes in a die-cut note in dimensions between 72 x 72 mm and 76 x 76 mm with a repositionable adhesive strip, available in up to eight colours in the design of choice, with coated or uncoated material and with both-side printing. Additional smaller or bigger format sizes as well as special adhesive coating patterns are also available, may be special shapes, variable numbers, scratch off, coupon notes, booklets, membership cards and oversize formats.
Special shapes provide special impact by using a die-cut technique on the coated or uncoated note material. These shapes may be popcorn box, shamrock, T-shirt, burst, star, flower, etc. Sequential number and/or barcode techniques can be incorporated to provide unique identities in the production run. Scratch off creates greater flexibility by providing an area of the note that can be used to reveal information at a later stage. Coupon notes create the ability to provide a redeemable facility at the point of sale. Booklets combine the impact of a MemoStick with an expanded advertising message via the multi-page format of the booklet. Membership Card is only one out of several further alternatives Ferag can offer.
MemoStick may bring a huge increase in circulation of a newspaper. There have been great success stories where MemoStick has palyed big role. With direct advertising based on MemoStick, Novosti, Serbia’s biggest newspaper, began its first MemoStick campaign with scratch cards. Within a week, it had increased the circulation from 180,000 to 260,000 copies a day. The concept, which was developed by CEO Manojolo Vukotic, envisaged weekly, monthly and three-monthly draws, with prizes of increasing in value. Included on the list of top prizes were cars. The project was financed by the rapid rise in newspaper sales figures, plus an associated rise in advertising revenue. Recently, the countries, where newspaper publishers have benefited with MemoStick, include Italy, Australia, and Singapore.
The newspapers in India may also use MemoStick solution to grow rather effectively, with little investment. Ferag is not only providing state-of-the-art applicators for this value addition but also supplying printed MemoStick in various formats at attractive prices as well.
For more details, contact Ferag India at:
info@ferag-india.com
