DB Corp launches 67th edition
of Dainik Bhaskar
India’s leading Hindi daily Dainik Bhaskar, published from many states, recently rolled out its 67th edition from Patna in Bihar (14th state) and well geared up towards achieving a leadership position in terms of daily circulation. Imposing launch campaign driven by meticulous and well-combed ground plotting of entire Patna city, DB Corp Ltd did a comprehensive pre-launch research and initial brand connect campaign involving outdoor branding before the launch of the new edition. The newspaper received very encouraging response.
A few days prior to the launch of the newspaper’s Patna edition, commenting on the performance for Q3 FY 2013-14 during the company board meeting, Sudhir Agarwal, MD, DB Corp Ltd said, “As we continue to maintain a pragmatic approach towards operational controls and higher efficiency, we have also been closely focusing on studying the marketing strategies of niche brands in Tier II and III cities that have echoed our confidence in the potential of these regions. Patna or state of Bihar is of strategic importance for DB Corp as the region being one of India’s most dynamic and developing states.”