Digital Media India 2016
set to engage audience and monetise content
News websites attract millions and online readers are on the rise, boosted
by the explosion of internet on smart-phones. With it, comes a few
questions – How to monetise the online audience? Are we losing control
over our readers? Get the answers to these questions at Digital Media India
2016 to be organised from February 22-23 in New Delhi.
Two-day conference of
Digital Media India 2016
will be an opportunity to
get inspired from the successful
industry practitioners. Five themes
that will define the conference
include: i) Audience Data
Analytics; ii) Digital Advertising
& Ad-Blockers; iii) Mobile; iv)
Social Media; and v) Online
Video. Distributed content model
is a great way to reach out to
more people. But in this, the
question is whether acquiring
more readers within one’s own
eco-system a smarter approach?
Likewise, the conference will
bring various points of discussion
to discussion table, stretching
over an array of topics including:
programmatic advertising, best
practices in digital ad sales, adblockers,
AMP HTML to reach
mobile audience, integration of
digital ad-technologies, organic
growth in social media, audience
data, understanding and relevance
to readers, among others.
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Onset of the conference will mark
with keynote address from Torry
Pedersen, CEO and editor-in-chief
of Verdens Gang AS, one of the
most visited news sites or widely
read newspapers in Norway. In the
session, Torry will talk about ‘News
Business in the Digital World’.
Next in the follow-up will be Ben
Shaw, director–global advisory,
WAN-IFRA, Germany, who is
bringing a discussion over global
round-up on the digital news media
business. Successively, some of
India’s leading media executives,
namely, MV Shreyams Kumar,
director–marketing & electronic
media, Mathrubhumi; Anant
Goenka, director & head of New
Media, The Indian Express; and
Sanjay Trehan, business head
(digital & content syndication),
HT Media Ltd, will discuss ‘Top
5 Digital Priorities for 2016’.
Diverse sessions
First day of the conference consists
of sessions covering a range of
topics, among which will be ‘Data
Analytics’ by Neerav Parekh,
founder & CEO, vPhrase and
Tariq Husain, founder & COO,
Express KCS. Both the news media
honchos will conduct a discourse
over digital operations to generate
a huge cache of information. In
the Online Video session, Robb
Montgomery, video journalist,
USA; Prasad Sanyal, internet
editor, The Times of India; Kartik
Nagarajan, national director -
content & social media, GroupM,
will pinpoint at the right ingredients
for news videos.
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‘Social Media’ is a blue ocean out
there for vernacular dailies. In the
session on the topic, challenges and
opportunities that news publishers
can explore will be unearthed by
Rajesh Priyadarshi, digital editor,
BBC Hindi (India); Soumyadip
Choudhury, technology editor
& product manager, IBNLive
and Shubranshu Choudhury,
co-founder, CGnet Swara. Yet
another session titled ‘Engaging
the Mobile Audience’ will be held
engaging journalistic content on
mobile. Speakers in the session
will be Subhajit Banerjee, editor
– mobile, The Guardian (UK);
Renuka Chugh, assistant product
manager, The Indian Express Online
Media (P) Ltd. Closing keynote on
the first day of the conference will
be marked by Rajan Anandan,
MD, Google, South East Asia &
India, talking about innovations
in newsrooms in South Asia - the
mobile first opportunity.
Prospects of digital ads
The second day of the conference
will be unfolded with keynote
address by Anjali Kapoor, headdigital,
Bloomberg (Hong Kong), on
the topic ‘Strategies for Engaging
Audience’. Get to know the latest
tactics and strategies in digital
ad sales in the session called
‘Revenue Maximising Ideas’
from eminent speakers, namely,
Keith Cheong, head of digital
sales, Singapore Press Holdings;
Matthew Sanders, senior director,
Deseret Digital Media; Salil
Kumar, COO, India Today Group
Digital; and Radhika Shukla,
country director, News Republic.
The phenomenon of ad-blockers
has been garnered much attention
and concern, equally among
publishers and advertisers. Control
measure on this is entirely
depended on users and what
are the possible paths for the
publishers. A session on this,
titled Ad-Blockers, will witness
speakers including Ben Shaw,
director–global advisory, WANIFRA,
Germany; and Swapnil
Shrivastav, VP, Ad Tech - Times
Internet Limited; and Anita Nayyar,
CEO, Havas Media Group.
Further in the discussion over
‘digital advertising’, a conclusive
session will have a host of
speakers sharing perspectives
from publishers and advertisers
on what’s working and how
they’re bringing in money—not
to forget, how to safeguard
digital advertising revenue from
ad-frauds. Respective speakers
in the session consist of Philip
Jose, head – media solutions,
Mathrubhumi; Matthew Senders,
senior director, Deseret Digital
Media; Umair Wolid, head of
marketing (content & digital
media), Wijeya Newspapers; and
Amit Mittal, founder & CEO,
Simpli5d Technologies.
Round table conference
On the concluding day of the
two-day event, there will be a
round table conference on ‘Digital
Pure Players. Can They Disrupt
the Indian News?’ Stressing on
the topic, T Gautham Pai, group
managing director, The Manipal
Group, will chair the conference
hosting a dais of eminent panelists:
Ritu Kapur, co-founder, The
Quint; Siddharth Varadarajan,
founding editor, The Wire;
Sruthijith KK, editor-in-chief,
Huffington Post. The panelists will
have a discourse over the prospects
of sustainable business model of
‘Digital Pure Players’ and how
would it monetise contents and
reach to their audience.
Delegates to the Digital Media
India 2016 will also be privileged
with an opportunity to interact
with the leading vendors and
service providers to the news
publishing industry at the table
top displays conveniently located
in the foyer area.
