Market Watch
59th Annual Report
on Print Media released

Signaling the need to accept the challenges put forth by the digital age
Prepared on the basis of analysis of annual statements filed by the registered publications, the 59th Annual Report on Print Media titled ‘Press in India 2014-15’ has recently been released. The registered publications are required to file annual statements giving details, including circulation figures under the Press & Registration of Books Act 1867. The annual report provides broad analysis of general trend of the Indian press based on the claimed circulation.

Col Rajyavardhan Singh Rathore, Arun Jaitley and JS Mathur
releasing ‘Press in India 2014-15’ in New Delhi
The august release of ‘Press in India 2014-15’ was held in New Delhi in presence of Arun Jaitley, union minister for finance, corporate affairs and information & broadcasting along with Col Rajyavardhan Singh Rathore, minister of state for information & broadcasting and JS Mathur, additional secretary, Ministry of Information & Broadcasting. Talking about the new trend sweeping into the news media industry, Arun Jaitley asserted that print media now need to accept the challenges put forth by the digital age.

“Even since the onset of internet revolution and fast changing technology keep surging as a big challenge to print media across the world, there is sheer requirement for the latter to maintain its presence and sustainable growth in the industry. However, the present scenario in India remains an exception wherein print media registered growth owing to an increasing demand and subscriber base of regional newspapers,” stated Arun Jaitley in his keynote address during the release of ‘Press in India 2014-15’ prepared and compiled by Registrar of Newspapers for India (RNI).

Further, Arun Jaitley mentioned that print media had to contend with the information flow disseminating from electronic media which weakened the dividing line between news and opinion. The emerging viewpoint had brought certain shrillness in the debates and discussions. Print media, thus, had a role to play in maintaining objectivity and preserving the sacred nature of news.

It was important to also understand that emerging viewpoints surfaced due to the vastness of the media universe where different perspectives were put forth on a given issue.

Reinvention of magazine journalism

According to Arun Jaitley, now is the time for magazine journalism to reinvent itself for options to keep expanding through alternative mediums, such as digital and social media. He further mentioned that the global trends today show many popular magazines keep converting into online/digital editions, showing the fact that it’s time for instantaneous news with fast changing world and technology. For this reason, shelf life of news being collated in magazines is considered outdated.

Growing trends

JS Mathur, in his keynote address during the release function, highlighted an overview journey of press in India through history, touching upon the changes being brought forth in the media space, especially the print segment. Print media registered a growth of 5.80 percent over the previous year as a total of 5,817 new publications were registered during 2014- 15 and 34 publications ceased their operation. Out of the total 1,05,443 publications registered as on March 31, 2015, the largest number of newspapers and periodicals registered in any Indian language was in Hindi with a figure of 42,493 publicat ions followed by English with 13,661 registered publications.

Regional records

Of the 1,05,443 registered publications, 14,984 were dailies and bi/tri weeklies and remaining 90,459 were of other periodicities. State-wise analysis shows Uttar Pradesh with 16,130 publications on top position at the end of 2014- 15. Maharashtra with 14,394 publications and Delhi with 12,177 publications positioned at second and third respectively. Total claimed circulation of publications stood at 51,05,21,445 copies per day in 2014-15 as against 45,05,86,212 in 2013-14. The number of annual statements received at RNI for the period 2014-15 was 23,394 against 19,755 in 2013-14, witnessing 18.42 percent increase. As per the report, circulation-wise, Hindi publications continued to lead with 25,77,61,985 copies per publishing day followed by English with 6,26,62,670 copies and Urdu with 4,12,73,949 copies per publishing day.

Shedding a special spotlight on the newspaper sector, ‘Press in India 2014-15’ also contains some important chapters, viz. Ownership of Newspapers, Analysis of Daily Newspapers, Language-wise Study of the Press and Analysis of Registered Newspapers.

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