PPI receives order for new online ad space reservation system ‘AdInvent’
OWL-Online - the regional
online service provider in
Bielefeld for the Neue Westfälische,
Lippische Landes-Zeitung
and Mindener Tageblatt newspapers
- has commissioned ppi Media to install
AdInvent, its new online ad space
reservation system.
The purpose of this new web
application is to allow for the
growing volume of online ads and,
accordingly, the increasing
complexity of ad reservation
within the company by providing
a multi-user database-based
solution. AdInvent is to be
launched at OWL-Online during
the 4th quarter of 2008, replacing the
present Excel-based reservation
solution. With printnet, manroland
and its subsidiary ppi Media offer
a highly efficient workflow
management system for printers
and publishers.
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