INITIATIVE
Paperview Group’s
offering for Indian newspapers
Overall, the collection has forty titles to select from. Books recreated through the magic of Disney include: The Wonderful Wizard of Oz, The Adventures of Tom Sawyer, The Three Musketeers, Les Miserables, Gulliver’s Travels, A Christmas Carol, Around the World in 80 Days, Hamlet, The Count of Monte Cristo, Romeo & Juliet, Treasure Island, and Don Quixote.
A
iming to deliver circulation increases and generate new revenue streams, INMA’s official sponsor Paperview Group started the Disney Classics of Literature collectible programme for newspapers in India. This collection takes timeless titles from the pantheon of literature and re-tells them in an accessible, comic-book format. The use of well-known Disney characters creates a perfect introduction to the world of literature for the young.
Overall, the collection has forty titles to select from. Books recreated through the magic of Disney include: The Wonderful Wizard of Oz, The Adventures of Tom Sawyer, The Three Musketeers, Les Miserables, Gulliver’s Travels, A Christmas Carol, Around the World in 80 Days, Hamlet, The Count of Monte Cristo, Romeo & Juliet, Treasure Island, and Don Quixote.
With the first title in the collection given away free to readers, circulation increases are practically guaranteed. The standout characters and titles are providing the ultimate cut-through to consumers and a must-have collection for children of all ages. Notably, The Irish Independent is achieving sales of over 11.5 percent of their circulation for the paid-for titles.
This promotion is available under Paperview Group’s unique No Risk financial model whereby all the newspaper pays for is the promotion’s marketing. Paperview Group will pay for the cost of production, transport and distribution whilst also sharing the retail revenue upside with the newspaper publisher.
For more details, contact at: kstokes@paperviewgroup.com
