INMA: Converting challenges into opportunities
New Delhi to host sixth INMA South Asia Conference 2012
A glimpse of the previous event.
Aiming to address some of the tectonic shifts that are creating complexities in the newspaper business and also to stimulate the industry towards evolving a road-map to convert the various existential challenges into opportunities, the sixth INMA South Asia Conference is all set to be held in New Delhi during August 7-8, 2012, under the theme ‘Complexity Advantage’. At this two-day event presenting fast-paced tour de force of strategic insights and case studies, keynote presenters and interactive panels to grow newspaper advertising, circulation and brand across titles and across consumer platforms, INMA will bring together the top newspaper executives of India, Pakistan, Bangladesh and Sri Lanka to learn from the best – from the region and outside the region – and to address issues that are common to all newspapers so that our industry remains robust and can work together.

Aiming to create clarity from complexity, the INMA South Asia Conference theme stems from some core principles: business models are usually not the sole source of competitive advantage and value as they can be easily copied; when the very structure of an organisation's world is undergoing rapid change, the interpretations about its business strategies and the boundaries of its playing field get characterised by ever-increasing ambiguity; in the face of such accelerated change and complexity, an organisation must learn the on-going new practices to gain strategic foresight and be ahead of the evolution curve; rather than shying away from the emerging complexities in the operating environment, it is imperative to realise that real competitive advantage lies in being able to manage these complexities; strategic competitive advantage is created by the combination of strategies, culture, systems, brands, products and services and by the people who operate throughout the organisation; and it is this very complex ecosystem that holds the key to unlocking true value that is difficult to replicate and businesses that can manage this internal transformation are the ones that can be of sustainable future for sure.

This business thought provoking event is must to attend for all those newspapers who want to ensure their effective presence in the tough time of challenges. Among the leading media companies that have attended the INMA South Asia Conference in recent years include: ABP, Amar Ujala, Daily Express (Pakistan), Daily Prothom Alo (Bangladesh), Dainik Bhaskar, Dainik Jagran, Deccan Chronicle, Deccan Herald, Dinamalar, DNA, Dow Jones, Eenadu, The Hindu, HT Media, India Today, Jang Group (Pakistan), Lokmat, Mail Today, Malayala Manorama, Mathrubhumi, Mid-Day, Outlook Magazine Group, Prabhat Khabar, Punjab Kesari, Rajasthan Patrika, Saakshi, Sakal, The Times of India, Wijeya (Sri Lanka), etc.


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