Conference
INMA gears up for its 11th Annual
South Asia Conference in New Delhi

What South Asian executives need to know about becoming the media organisation of the future? Answers to this will be the points of discussion over the two days of the 11th Annual INMA South Asian Conference, scheduled to be organised on August 10-11, 2017 at Aerocity in New Delhi.

To be gathered at the 11th Annual INMA South Asian Conference in New Delhi will be a crowd of top media executives from South Asia. The industry leaders will take a passionate and creative look at the changing consumer habits and reinventing the traditional business model in the current news media industry. On two days, the conference will bring discussions over 10 key topics—Changing the Culture of Legacy Organisations for Digital Transformation; Growing Newspaper Readership in Youth; Mobile and News Brands; Print Advertising; Driving Technology in Editorial Workflow; Digital: Create and Monetise Native and Video; Big Data; Next Steps in Distributed Content; Innovation; and Developing Customer Insights.

Opening of the conference will mark with the Welcome Address by DD Purkayastha, president, INMA South Asia.

D ShivaKumar, chairman & CEO, Pepsico India, will deliver the Keynote Address on Creating an Organisation of the Future. He will share his perspective of how organisations and industries can reinvent themselves in a rapidly-changing environment.

In the follow-up session called ‘Solving the Puzzle: How to Sustain Profitable Growth While Creating Value’, Ashish Pherwani, head, Advisory Services, Media & Entertainment, E&Y, will speak about leading consulting practitioner to recommend how media companies should balance the pressures of running a profitable media business in the present time while creating a business for the future. Subsequently, the next will be the CEO Panel: How to Reinvent Themselves in a Downturn. This session will hear top publishers talking how they navigate challenges in print-based advertising. Ashish Pherwani as moderator, others in the panel will include DD Purkayastha, president, INMA South Asia; Pawan Agarwal, deputy MD, Dainik Bhaskar Group; and Rishi Darda, joint MD & editorial director, Lokmat.

What does an Advertiser Want from Media Companies? This will be the topic in the next session, in which CVL Srinivas, CEO South Asia, GroupM, will talk about brand building using advertising. Video is the currency of the digital world. Stretching on this, Satya Raghavan, head, Entertainment Partnerships, YouTube, will shares insights, cases studies, strategies as well as content creation fundamentals on how to videofy your business.

Gone are the days when the best of the best advertising mind, like a David Ogilvy, would pour their best energies into print advertising. One of the biggest challenges for print advertising today is that the best creative minds are excited most to work on TVCs, and perhaps on the latest interactive digital campaigns. Agnello Dias, chairman & co-founder, TapRoot India, will take on this during a session.

In the follow-up there will be Panel Discussion: Seeking a Model of Co-operative Disruption with Some of the Aggregators. Then a case study presentation will be on ‘How the Disrupters Became the Disrupted’ from ABP, which will be narrated by Chandan Majumdar, director-sales, ABP Pvt. Ltd.

Second day of the conference will be dawned with the Opening Remarks from Bhaskar Das, conference moderator and president, chief growth and innovation officer, Zee Unimedia Ltd. Next to the opening session will be ‘What is First This Time? Strategy, Strategy is Always First!’ by Martha Ortiz, chief editor, El Colombiano, Colombia.

While most traditional print organisations have tried to accelerate their digital journey, and put in sharply increased focus on their online editions, it could be argued that many of these have been limited efforts of creating a bridge into the future. This session titled ‘How Can Traditional Print Organisations Reinvisage Themselves as Disruptors? is to understand the story of how Times Internet is morphing itself or creating a new organisation. The speaker at the session will be Gautam Sinha, CEO, Times Internet.

In the follow-up session, it will be ‘Is Absolute Neutrality Possible?: A perspective’ to be conducted by Arnab Goswami, MD, Republic TV. Then the next will be a case study from The Hindu as the newspaper has launched itself as a media organisation of the future. In the session, Rajiv Lochan, CEO, The Hindu, will speak at length on the topic. In the second half of the second day, a session titled Editorial Panel will discourse how we transform the newsroom to regain the millennial audience. Respective panellists in the session will be Zakaria Jacob, deputy executive Editor, News 18 Group; Samir Patil, founder & CEO, Scroll; Rajesh Mahapatra, chief content officer, HT Media; and Kalpesh Yagnik, group editor, Dainik Bhaskar.

‘Best Practises in South Asia’—in this session, a handful of case studies from a host of leading companies will be presented. The series of presentations will be Crowd Sourcing Imagination to Create a Newspaper for the Future, by the Future: Basant Rathore, senior VP, strategy, brand & business development, Jagran Prakashan; Hindustan Times No TV Day: Rajan Bhalla, Group CMO, HT Media; and No Honking Drive: Suneet Johar, BCCL.

Closing session of the conference will seal with the session ‘News Media Outlook: The Indispensability of News Brands’. Media companies have under-invested in their own news brands for much of the past century. As fake news floods a borderless platform ecosystem, as governments and sports clubs and companies become their own reporters and editors, and as newspaper and magazine consumer perceptions are tied up more in (declining) print than in journalism, the need to promote the value of news brands is more vital than ever. This is not a simple marketing exercise; it could be the difference between life and death. The discourse will include this topic.

In this closing session, INMA aims to tie together these trends and recommend a road map for companies and the broader news media industry, in which Earl J Wilkinson, executive director & CEO, INMA will talk at length. And closing all up, I Venkat, director, Eenadu & VP, INMA South Asia vice president, will deliver the vote of thanks.

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