INMA World Congress 2013
to focuse on new revenue models
Scheduled to be held in New York during April 28-30, 2013, the 83rd annual INMA World Congress is to focus on alternative revenue models, relevance to customers, and a new storyline for the news industry. The programme for the event is almost set, featuring a number of prominent industry experts and innovation authors, participation of over 300 executives from the world’s leading
news media companies.
With programming and scheduling for the 83rd annual INMA World Congress nearly complete and more than 300 executives from the world’s leading news media companies pre-registered, attention for the April 28-30 conference in New York turns to practicalities: What can the news industry learn from it? Under the theme “Monetizing the New Print + Digital Ecosystem,” programming is revenue- and business model-focused. The caliber of the speakers and the seniority of delegates provide a clear sense of urgency for the news industry.
“The conference focus is on the rapid development of alternative revenue streams to stem the tide of losses and slowdowns in print advertising,” said Earl J Wilkinson, executive director and CEO of the International News Media Association (INMA). “The news industry has an engaging story to tell about transformation, reinvention, and transition that runs counter to the doom and gloom arguments repeated by those who just scratch the surface of our industry. INMA intends to lay out that story on the world’s biggest stage, New York,” Wilkinson said.
“Drawing together world-class speakers and world-class revenue stories, one can begin to see light at the end of the tunnel,” he continued. “INMA’s unique ability to bring together global best practices from the world’s elite companies will show new revenue streams and a new commitment to relevance and transparency.”
Led by the INMA Board of directors, the carefully crafted New York programme looks at 10 revenue streams that, added together, could preserve today’s scale of journalism at news media companies: video private equity, second-wave mobile, advertising networks, search advertising, content marketing, sponsored content, portfolio extensions, subscription bundles, and transactional e-commerce. To tell the story of these ten revenue streams, INMA has put together a global speaker lineup second to none in the news industry worldwide. The conference will also feature news industry cultural and business model transformation stories, including that of The Times of India, by Shrijeet Mishra, chief operating officer, and Arunabh Das Sharma, executive president.
In addition to strategic presentations and case studies, the INMA World Congress includes two “boot camps” designed to delve more deeply into important subjects for which many executives need greater knowledge: Digital Fluency Boot Camp, in which Kirk MacDonald of Digital First Media will lead an in-depth look at the value propositions behind local advertising networks and why digital platforms like search, mobile, social, e-mail, and video are so vital to digital growth; and Second-Wave Mobile Revenue Boot Camp, in which Mark Challinor of Telegraph Media Group will explore what comes next with mobile such as contextual advertising, new advertising forms, augmented reality, location-based advertising, m-commerce, and more.
