Vibes Academy organises seminar
on future of print newspapers

Talk in the industry about the end of print newspapers is heard all around. But the ground reality in India is something else! Total extinction of print newspapers could happen only when digital news media eliminate them completely. With a focus on this, Vibes Academy organises a seminar ‘The Way To Readers’ Delights’ predicting what future holds for the news media industry.

Presumption around the industry is that online digital mobile technology is taking over the once indomitable print media as 900 million television viewers, 975 million registered mobile users, 345 million internet subscribers are posing against a mere 140 million print newspaper readers in India. This is believed to be an indicative of the changing market preference. But the fact is that print newspapers are not yet attained saturation stage in the regional markets; there is still room for them to penetrate into the rural geographies that remained extensively untapped till date.

New readership

Why do newspaper houses see a scope of expansion in rural geographies of the country? The reason is that only onethird of the rural population in India own smart-phones and only second household in the region has television set. In such regional domain, expansion for print newspapers is feasible for different target readers in which ‘women’ who are the market drivers and purchase decision makers constitute a bit of part. Presenting these facts, Vibes Academy has organised a seminar titled ‘The Way To Readers’ Delights’ in which a host of leaders from the print newspaper world presented inspiring thoughts, ideas and trends in the industry, persuading the gathered print fraternity.

The main objective of Vibes Academy for organising ‘The Way To Readers’ Delights’ was to create a platform where the printing fraternity could meet under one roof and share ideas, knowledge and exchange expertise. The seminar was structured and designed to involve the manufacturers of print and allied machineries, vendors and end users. Also the programmes were meant for fresh minds that have the determination and willingness to climb the corporate ladder quickly.

Core discussions

Sponsored by PRESSLINE India, Q.I. Press Controls India and Elegant Offset, key participants at The Way To Readers’ Delights were from some of the leading newspapers, a weekly and a printing firm, namely, Dinamalar, The Times of India, The Hindu, The New Indian Express, Kalki Weekly, Malayala Manorama, Mathrubhumi, Thompson Press and Anna University. During the seminar, VS Narayanan, general manager, Dinamalar, talked about the importance of print enhancement techniques and S Sekar, general managerproduction, The Times of India, inspiringly motivated the crowd in his speech on profiles engaged in colour management. ‘Content Management’ was a stimulating topic which Anand Jeeth, director, CADGRAF Digitals, spoke at length. In the subsequent sessions of the seminar, Amritha Nath, managerproduction, Mathrubhumi, explained about ‘waste control’ in connection to cost and material saving. S Selvaganapathy and J Manikandan, senior engineers, The Hindu, explained the ways to control quality and quality failure cost.

As part of the day’s programme, a symposium on ‘The Future of Newspapers is Now’ was conducted by Vijay Pandya, managing director, Q.I. Press Controls India and Dr B Kumar, professor, Department of Printing Technology, Anna University, who talked about advanced technologies, such as high-quality optical measure and control systems, in newspaper printing. The interactive sessions and content-packed presentations brought out technical and business facts and figures on possibilities that await newspapers. The data deliberated on circulation trends and share of media advertisement spend clearly indicated a sustainable future of newspapers in India.

Vibes Academy is an education centre, a professionally managed group with multi-divisional operation under the training and development segment, dedicated to the print fraternity. Moreover, a unified response resonated during The Way To Readers’ Delights was that print newspapers in India will stay for decades at least!


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