India brings proud winning
'Best in Show' at INMA awards
Hindustan Times, The Hindu, The Times of India,
Dainik Jagran, i next, and Mid Day shine among the winners
At the awards function during 83rd world INMA Congress, Shantanu Bhanja, business head, HT Media Ltd receiving the award from Yasmin Namini, incoming INMA president (left).
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Denoting the top campaign in the INMA Awards 2013 competition, the prestigious 'Best in Show' award went to the Hindustan Times in India for 'You Read, They Learn', a community service campaign that helped provide underprivileged children with education. The campaign drove salience for the initiative among readers and non-readers, built on the Hindustan Times brand, and was differentiating and impactful. Judges lauded the campaign for its powerful message and strong imagery. Besides, Verdens Gang (VG) in Norway captured second place for the campaign 'Relaunch VG Helg', an advertising sales and retention campaign, while the third place went to El Espectador in Colombia for its campaign 'Bibo, a Commitment For a Better Life', also a public relations and community service campaign.
"This is a very proud moment for HT Media. We thank INMA and the jury for bestowing this great honor upon us and for recognizing the true value of this initiative which was born out of a strong belief that a newspaper has the ability to drive positive change in society. As a newspaper, we are intrinsically linked to the cause of education and through this initiative, we wish to continue contributing to pre-primary and primary education. We firmly believe that education is every child's right and it gives us immense satisfaction that we are contributing towards this goal in our own, small way."
–Rajiv Verma, CEO, HT Media Ltd
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The awards were presented by incoming INMA president Yasmin Namini, senior vice president/chief consumer officer of The New York Times, at the conclusion of the 83rd Annual INMA World Congress. More than 300 media executives from around the world were on hand at the awards dinner held at Times Square in New York. In the INMA Awards 2013 competition, total 30 first place awards across ten categories and three audience-size groups also were presented to 20 news companies for marketing excellence designed to grow audience, advertising, and brand across platforms. Four companies won multiple first-place awards: Brazil's Diário do Pará won five awards, while Colombia's El Espectador and Hong Kong's South China Morning Post won three awards each. Norway's VG and the United States' Springfield News Leader won two awards each.
From India, Hindustan Times, New Delhi also won first place award for 'You Read, They Learn', in the public relations and community service category (over 300,000 audience-size group). The Times of India won second and third awards for entries 'Social Impact Awards', and 'Bring Back Auto Meters' respectively in the same category and audience-size group. In the digital audience usage and engagement category, The Hindu, Chennai got first place award for 'Undumb India' (over 300,000 audience-size group), while Mid Day, Mumbai received second place award for 'Mid Day Digital' (under 75,000 audience-size group). Besides, Dainik Jagran, New Delhi and i next, Kanpur also won second place awards for 'How Much More Time Does Jharkhand Need: Awakening a State' in the readership/usage of the print publication category (Over 300,000 audience-size group), and for 'Retail Master' in the advertising sales and retention category (75,000-300,000 audience-size group) respectively.
"What we saw in this year's winning entries were multi-media news brands using many platforms to convey messages of vitality."
–Earl J Wilkinson,
executive director and
CEO of INMA
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The 78-year-old INMA Awards competition garnered more than 500 entries from nearly 150 market-leading news media companies in 30 countries. The competition was judged by a global panel of 21 executives in the media and advertising communities from 14 countries. Judging was based on concept, creativity, copy, design, production, effectiveness, and results. "What we saw in this year's winning entries were multi-media news brands using many platforms to convey messages of vitality," said Earl J Wilkinson, executive director and CEO of INMA, adding, "Communicating the benefits and values of a news brand stretched across a print newspaper, a website, tablet apps, and mobile site is tricky business. And these winning campaigns pulled it off."
