MILESTONE
‘ILNA poised to restrengthen
vernacular newspapers’



S

o far, Indian language newspapers have struggled much but now ILNA is all set to bring revolutionary changes in their strengths making their voice rather effective to resolve their concerns in a big way. Now, the government along with all others shall have to take them seriously as they deserved, said Paresh Nath, adding, “Presently in India, around fifteen vernacular newspapers have become quite large and almost four thousand other newspapers are being published moderately. However, other thousands of Indian language newspapers are being run under difficult conditions tending to feel themselves inferior in the newspaper community, who badly need much help from the government bodies.”

“To become president of ILNA in 2009 for my previous term, I took it as an opportunity for proving that vernacular newspapers are no longer vulnerable and they can survive on their own by adopting effective measures,” mentioned Paresh with proud.

“Desired communication amongst masses can be much effective through native languages only to which Indian language newspapers are facilitating not only in India but across the world. Also, to ensure national building and integration, language integration is must and vernacular newspapers are playing significant role in this regard. So, what is sold and read, and reaches to hearts and souls of people shall dominate. Whatever is being done is very little, we will have to go far beyond,” he said, showing winning confidence.

“It is blamed on vernacular newspapers for being involved in ‘yellow journalism’, which has no ground; despite having little resources, we present credible content, however we also have to focus on advertisements to fulfill our requirements,” said Paresh. He also mentioned the influence of one of the Delhi Press Group’s magazines – Sarita, that was observed even during the emergency period in India.

Talking exclusively with Ajeet Singh, asst editor, All About Newspapers, Paresh Nath said, “After assuming presidency of the association, I started strengthening it on pan-India basis, particularly in southern states of the country, making it a nodal agency for taking consideration of vernacular newspapers’ basic concerns. Wage Board’s direction is another important issue before us to deal with. In the government bodies, only the voice of large newspapers is considered and small vernacular newspapers are being ignored, while they are relatively much affected with government polices. Our attempt is to ensure equal weightage is given to vernacular newspapers. Government advertisement is also important issue on which ILNA is focusing currently. We seek equal centimeters of space should be given to all newspapers from government bodies and PSUs. Presently, for DAVP advertisements, English dailies are being paid much higher than vernacular newspapers despite many language newspapers have quite large circulation. Apart from this, currently around five thousand publications are being published in Indian languages aboard, and we have plans to associate them with us and provide them all know how they require.”

Dr Ravindra Kumar, former vice-chancellor of Meerut University, presided over the programme, while the convener was Ravi Kumar Bishnoi, general secretary of ILNA and editor of Kesar Khushboo Times. The prominent attendees included Vivek Gupta (Sanmarg), Prakash Pohare (Deshonnati), Chandrakant Bhave (Dauk), Sanjay Kumar (Dainik Rajapath), Indra Mohan Ahuja (Dainik Yuva Reporter), KC Vishnoi (Khari Kasauti), Girish Kumar Agrawal (Saptahik Meerut Bhumi), Rajiv Vashishth (Dainik Narad Vani), Lalit Bhardwaj (Vishisht Samachar), Digamber G Gaikwad (Mass-Hero), Ankit Bishnoi, etc. On the occasion, eleven newspaper venders from Meerut were also awarded by ILNA in association with RKV Foundation, Meerut.


Expanding overseas!



Paresh Nath, president and Ravi Kumar Bishnoi, general secretary of ILNA, presenting ILNA membership certificate to Sudhir M Parikh, publisher of Gujarat Times (USA) in New Delhi on November 09, 2010. Sudhir recently came to India with US president Barack Obama as the member of media delegation.
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