The Nishinippon Shimbun orders
Mitsubishi 4 x 1 DIAMONDSPIRIT presses
The widest read newspaper on Japan’s third largest island of Kyushu, The Nishinippon Shimbun recently ordered two Mitsubishi DIAMONDSPIRIT presses. The new presses will be installed in February 2013 and replace existing 16-year-old equipment at the publisher’s flagship plant in Fukuoka City, the largest city in Kyushu.
The Mitsubishi DIAMONDSPIRIT presses for The Nishinippon Shimbun are rated at 80,000 cph with a cutoff of 541mm (21.3 in) and a web width of 1,626mm (64 in). Each press will be configured with two 4/4 tower printing units, three 2/1 tower printing units, one 2:2 double rotary folder and five reelstands. The presses will be operated by the Mitsubishi press control system with automated features that include highly accurate ink presetting with CtP interface, various press presetting, automatic webbing up, automatic dual web tension control, automatic colour register control and DIAMOND EYE Jr. – the newly developed colour quality defect detection system, which can be readily upgraded to the automatic closed-loop colour control system “DIAMOND EYE” at any time. The plant will also be equipped with Mitsubishi’s SPR (Splicing Preparation Robot) operating in conjunction with an AGV system for full automation of reel floor operations.
ppi Media to present solutions for
an integrated publishing industry
At their stand in the World Publishing Expo, to be held in Frankfurt during October 29-31, 2012, ppi Media will be presenting its software for publishers, printers and corporate publishing. With its streamlined, standardized solutions for publishers, printers and corporate publishing, the Hamburg-based software supplier ppi Media offers highly automated, 360° production workflows for print, online, mobile and tablet. Its 360° modules include: AdX, Content-X and OM portal, but also mediaPreflight, a solution for checking ads and videos in the formats required for the different output channels, as well as the mobile platform moboom with responsive design.
Apart from its new products, ppi Media will also be presenting its classic solutions such as PlanPag, its planning and production software for newspapers and magazines, or OM, its output management software. Besides, Top 21 GmbH, a co-exhibitor at ppi Media stand, will for the first time be presenting its editorial system
HT Media: the best
media company to work for in India
The Great Place to Work Institute has declared HT Media the best media company to work for in India at its annual awards ceremony held on July 13, 2012 in Mumbai. HT Media was ranked:• #1 in the media industry, #16 amongst the top 50 companies to work for, and #14 amongst the top 50 companies to work for with over 1000 employees. One of the foremost media houses in India, HT Media Limited is operating a suite of major national newspapers including Hindustan Times, Hindustan and Mint, as well as a major radio station (Fever 104 FM), a thriving online business which includes the career portal Shine.com, and a nascent education franchise.
“This recognition is a testament to the strength and integrity of HT Media's corporate culture. I believe that the strength of our corporate culture is the most important cornerstone of providing quality journalism to the people of India,” commented Rajiv Verma, chief executive officer, HT Media Limited.
Goss press delivers
its
potential for
Chinese newspaper
With commissioning its new two-tower Goss Newsliner4x1 press, Tianjin Evening News Group has expressed ‘unreserved satisfaction’ at performance figures achieved since installation. Key to these findings is the new capability to produce two separate publications through one folder. Tianjin has been a long-term Goss newspaper press user, and the latest installation complements production off four 2x2 (single wide, double circumference) Goss Universal and three 2x1 Universalpresses.
In choosing the Newsliner press, Tianjin Evening News Group was looking for a high-specification press rated at up to 80,000 copies per hour that would enhance capacity and flexibility while achieving cost advantages. With a web width of up to 1562mm, the new double-width, single circumference Newsliner press is configured as two four-over-four towers. It has a Goss 2:3:3 jaw folder
featuring double independent folding couples and an upper former providing the crucial ability to simultaneously handle two individual titles with different circulations. This provides cost benefits through maximizing savings on consumables while boosting press utilization. The press is also equipped with ink registration and ink leveling systems.
As per Li Shengli, vice president of Tianjin Evening News Group, “Naturally, the advanced features and overall capabilities of the equipment are the first and foremost when making an investment of this magnitude and significance, but it certainly helps in the decision when you can trust your technology partner. Our experience with eight Goss presses over the years has been very positive. In addition to the competitive features of the equipment, it is the professionalism and reliable service of the whole team that has given us confidence in this new investment.”
Shaheed Parivar Fund organises
106th
distribution function
for terrorists’ victim families
In the 106th distribution function of Shaheed Parivar Fund held on August 19, 2012, a financial help worth Rs 29,00,000 has been distributed to 145 terrorists’ victim families in the shape of Fixed Deposit Receipts (so far a sum of Rs 10.57 crore has been distributed amongst the 8,556 victiom families). On the occasion, 324th truck of relief material for the migrants of J&K was also flagged off.
binuscan celebrates
its 20th birthday
Established in 1992 and still a world leader in digital imaging, binuscan celebrates its 20th birthday by introducing PageFinisherX4, incorporating the best of the company's technology in automatic image colour correction, colour management systems and PDF page optimization, for high quality print and digital publishing. Integrated by the greatest editorial systems suppliers, binuscan systems are used on all five continents by prepress professionals including many well known newspapers and magazines (in India: Times of India, ABP, Malayala Manorama, Dainik Jagran, Mid Day, Nai Dunia). binuscan offers a complete product range addressing the production needs of graphic designers, printers, newspapers and publishers.
Manroland appoints Nikhila Graphics
as printcom Channel Partner for Hyderabad
In order to promote their printcom brand of consumables in the country, Manroland India has appointed Hyderabad based Nikhila Graphics as an authorized Channel Partner for printcom consumables range from manroland for the state of Andhra Pradesh. The partnership offers printcom’s certified range of printing consumables including pressroom chemicals, blankets, rollers etc. The new partnership and premises were recently inaugurated by Anil Bhatia, managing director, Manroland India and Raghav Raju, one of the most respected technocrat in the Indian printing industry. The inauguration was attended by leading commercial and packaging printers from Hyderabad.
Established in 2009, Nikhila Graphics has rapidly established itself as a trusted supplier for several leading printers in the twin cities of Hyderabad and Secunderabad. The company led by two partners K Ashok Reddy and Ch. Brahma Reddy has earned a good reputation for timely delivery and prompt service to its loyal customer base. “We are delighted to partner with manroland for printcom consumables in the Andhra Pradesh Market. We look forward to offer to our customers printcom’s range of high quality print consumables and will soon expand our operations to Vijaywada and Vizag in the coming months,” commented K Ashok Reddy, partner, Nikhila Graphics.
printcom brand stands for print competence and serves as a seal of quality for the manroland range of process-compliant system components. All printcom products are tested and certified for highest quality standards by the manroland Research and Development department for their use on all offset printing presses and superior printing results are guaranteed by the intensive trials conducted in various projects and installations all across the globe.
Quark develops DesignPad
A new app for aspiring designers, Quark DesignPad is now set to help them explore the fundamentals of grid-based design and create professional-looking artwork from a mobile device. Using simple multi-touch gestures, Quark DesignPad allows design neophytes to experiment with different layouts. Users start with pre-defined grid-based designs for standard document types such as ads, posters, newsletters and brochures and can then interactively customize the layouts. DesignPad enables design students and long-time professionals alike to start a design on the go, share it on Twitter, by email or further develop it in QuarkXPress 9.
ABB to launch
four new developments
One of the leading suppliers of automation solutions for the newspaper industry, ABB will be using the World Publishing Expo in Frankfurt to launch four completely new developments at their stand F120.
The first is ABB’s new touchscreen-based MPS Control Console, which simplifies the operation of newspaper presses and is available from 2013 for both new installations and retrofit projects. Secondly, ABB will be presenting its low-cost, offline version of its MPS Cockpit planning and management system for the entire newspaper production process across one or more sites. This new version, named MPS Cockpit Dashboard, provides all the familiar planning functions and allows a subsequent, modular expansion to the full integrated version. ABB’s third completely new solution is MPS Distribution Data Planner to provide a radical simplification of the handling of third-party distribution orders. Distribution data can be imported in almost any format and converted into the necessary structures for all possible forms of distribution and transport. Finally, the new iPad-based version of the reporting and analysis system, MPS Insight, will also be on show.
Labelexpo India to showcase more demos
With more products, more launches and more live demonstrations than any other industry events in the region of South Asia, Labelexpo India 2012 is sheduled to be held during Oct 29 - Nov 01, 2012 in New Delhi. The event is to draw the label industry together for four days with 200 exhibitors facilitating unlimited opportunity of marketplace interaction, education and networking for the printers/converters of label, flexible packaging, folding carton, packaging, label designers, etc to source new technology and ideas prevaling in the industry.
The facts revealing the strengths from the last edition of the show are confidence building projections to the industry. The last edition of the show held in the year 2010 was a great success, in which 93 percent of visitors were at manager level and above, and 94 percent of visitors were purchasing decision makers. A total of 6,055 visitors attended the show from 61 countries including India, Germany, United Kingdom, Bangladesh, China, Taiwan, etc.
The visitors to the show will have a great opportunity to discover the world’s leading major suppliers all in one space to explore the latest working machinery and materials, and can built new relationships to put themselves ahead of their competitors and see live demonstrations of the latest working machines.
Relying again on
Muller Martini
mailroom technology
Newspaper group Westfalen-Blatt’s confidence in the future of print newspapers has prompted it to invest in an entirely new production facility in Bielefeld. Two ProLiner inserting systems from Muller Martini will be used at the new plant. While the company has used two NewLiner inserting systems until now, at the new facility two identical lines with FlexiRoll buffers, ProLiner inserting systems each featuring twelve insert feeders plus automatic preprinted section loading and NewsStack compensating stackers will be used. Westfalen-Blatt opted again for a mailroom solution from Muller Martini not only because of its positive experiences with the predecessor models over many years, but also because of the convincing buffer system offered by Muller Martini.
MSFTA launches BiginSports
The Maharashtra Sports and Fitness Trade Association (MSFTA) recently launched a quarterly sports journal BiginSports in Mumbai. The journal will be bridging the gap between the trade and consumers. During the launch function, MSFTA president Manohar Wagle emphasized that while the trade is doing their bit to bring sports goods and fitness equipments to the people, the government should encourage the public at large to get into fitness and sports, by making the infrastructure for such activities available to the common man. The dignitaries from the area of sports were present at the ocassion include: former test cricketers Yajurvindra Singh Bilkha, Ajit Wadekar and others.
manroland web systems:
strengthening the
core of printing
Core Technologies in web printing, including record-breaking speed, unparalleled automation and efficiency, provide the ultimate in future proofed flexibility. Along with the ‘Core Enhancements’ featured by manroland web systems’ digital press and post-press solutions, and the ‘Core Competence’ of its services, consumables, and controls, manroland web systems has one of the most comprehensive and innovative product portfolios in print. At Graph Expo 2012 (Booth #2210), to be held in Chicago during October 7-10, with the central theme ‘Strengthen Your Core’, the company will be showcasing how they can strengthen the core of print business.
Among core technologies - solutions for changing demands - the ROTOMAN DirectDrive is manroland web systems’ answer to the 16-page market, with its ability to perform numerous print jobs in a DirectDrive. For companies looking for additional flexibility in their product portfolio, the 32-page LITHOMAN offers the same advanced automation and closed-loop tools as the ROTOMAN DirectDrive 16-page, with additional production flexibility. The company’s latest member of incomparable newspaper press line, the COLORMAN e:line will also be a featured product at Graph Expo.
Under core competencies, for customers looking to lower production costs and maintenance expenses, and increase productivity through the use of quality consumables and process optimization, manroland web systems continues to lead the way with an unbeatable portfolio of solutions: printservices, printcom, and printnetwork. manroland web systems’ teams of experts have also created pressupdate, the solution to keep presses running state-of-the-art through refurbishment, retrofitting, reconfiguration, or upgrades. The revolutionary new manroland web systems operating concept solidifies the company’s dedication to evolving press operations, workflow, and the maintenance experience for users. manroland web systems developed its controls with a possible One Touch Operation solution.
Core Innovations, Created as a solution for Océ digital roll-fed presses, manroland web systems will introduce its digital post-press technology to the North American market at Graph Expo. The manroland web systems variable cut-off VPF and VFF Folders and VBC Collators were developed for the digital market and are available inline on Océ digital roll-fed presses and offline on a roll-to-roll platform to the market at large. Also at this event, manroland will be showcasing press products from Tensor International.
Goss to present latest
developments
at
IFRA Expo 2012
Riding high on recent sales successes as well as positive market responses to its newest press models, Goss International will be re-asserting its leadership position in the newspaper sector at the IFRA Expo 2012 in Frankfurt, Germany (October 29-31). The company will extend its drupa theme in focusing directly on its innovative approach to today’s publishing challenges. Reiterating its drupa invitation to ‘See things differently’, they will emphasize how this corporate philosophy provides new solutions for greater productivity and opportunity.
“What a difference a year makes! It’s certainly been an exhilarating one for Goss,” comments Eric Bell, director of marketing services for Goss International. “Since we were in Vienna for the last IFRA Expo, we have made a number of significant technology advances to benefit customers, as well as instigating some business developments that will keep us fit and strong for the evolving market.”
The latest Goss press offering for the evolving high-volume market is the Goss Colorliner CPS compact press system. This press was launched at last year’s IFRA Expo, and the first installation is underway at DC Thomson in Dundee, Scotland. The Colorliner CPS system builds proven technologies into a compact configuration focused on end-user benefits such as higher quality print, low manning levels and reduced carbon footprint. Its units have a conventional non-split design, but a highly innovative cylinder and ink train configuration for the shortest possible nip-to-nip distance. This provides a web lead of only 2.7 meters (8.86 feet) between the first and fourth level, reducing web fan-out and increasing registration accuracy.
For the single-width market, the most recent addition to the Goss newspaper portfolio is the Magnum HPS press. This model, as exhibited at drupa 2012, has already been installed at two customer sites in China, chosen for its lower cost-per-page capability. Printing at speeds up to 70,000 copies per hour, the press draws on the strengths of the Goss portfolio of newspaper and semi-commercial presses to achieve high performance-to-cost ratio from a two-page across, single-around format. Modifications include an ergonomically designed H-frame to dramatically improve plating access and hence job changeover.
New Delhi to host ‘Digital Innovation Summit’
To accellerate the knowledge, how news companies can capitalise on digital to grow audiences and revenue (and add value to print!), INMA will organise a day long summit ‘INMA Digital Innovation Summit’ in New Delhi on October 31, 2012, smartly embracing and integrating digital best practices at newspaper companies. The key focuses of the summit will include: Digital business models, Digital advertising sales, Digital audience engagement and monetisation.
New managing director
at manroland web systems
Eckhard Hörner-Maraß (52) is to take over the position of the speaker of the Management Board at manroland web systems GmbH in Augsburg. However, Uwe Lüders, chairman of the Executive Board of L Possehl & Co mbH, will remain managing director of manroland web systems GmbH, yet he will withdraw from the operative business.
Krause to introduce
new CtP solutions
At the World Publishing Expo 2012 in Frankfurt, Krause will demonstrate user-friendly workflow solutions as well as energy-efficient and automated CtP platesetters and processors.
The company is to present a new version of the bestselling high-speed platesetter LS Jet with one trolley and up to 1,000 plates in direct access as a cheaper alternative to LS Jet Multiformat, but it can be upgraded on site if required. Both LS Jet versions now have an increased output speed of up to 400 plates per hour and rank among the world's most powerful CtP platesetters.
"The flexibility of the new LS Jet and LS Jet Multiformat allows us to very effectively respond to changing market demands. An entry at a slower speed with simple mechanics for the plate handling is possible, but if necessary, the LS Jet can be upgraded to a Multiformat platesetter with the highest speed and the Power Loader with up to 6,000 plates in direct access for superior automation. The BlueFin processors are already prepared for these future scenarios and provide the optimal basis for the newspaper printing plate production today and tomorrow," says Stefan Beke-Bramkamp - sales and marketing director at Krause-Biagosch.
Raising capacity and quality
with QI Press Controls
Amar Ujala and Chitralekha Printers invest in mRC+ colour register technology
Hindi daily Amar Ujala increases its coldset presses, requiring additional mRC+ cameras. Resultantly, QI Press Controls India received considerable expansion orders from Amar Ujala for their Noida and Kanpur facilities in view of additional printing towers to be added to the current presses.
In their Noida facility, the Orient 45000 X-Cel with four 4-high printing towers will be expanded with a fifth printing tower. The same procedure applies to Kanpur for the Orient 36000 X-Cel. A fifth printing tower will be added there as well. Both presses had been equipped with IRS for full-colour register control. QI Press Controls will install additional mRC+ cameras on both presses in order to control the colour register of the additional full-colour printing web on either side.
Founded in 1948, Amar Ujala is one of the leading Hindi dailies, with presence in Chandigarh, Punjab, Haryana, Himachal Pradesh, Jammu and Kashmir, Uttar Pradesh, Uttarakhand as well as New Delhi. They have a network of the printing plants located close to the reading centres. Mainly single-width/single-circumference (2/1) coldset web-offset presses are used at their facilities. TPH (The Printers House) is an important supplier for them.
Besides, a reliable service and positive relations yielded QI Press Controls a great order for the delivery of mRC+ on a heatset press - a Manuline S16 - at Chitralekha Printers and Publishers Pvt Ltd, Navi Mumbai. Chitralekha’s heatset web-offset press had been running for a few years when QI Press Controls India was instructed to install an automatic colour register system: a great order to equip that Manuline with mRC+ colour register technology for the perfecting register. QI Press Controls India was awarded this order to improve the quality.
Having expertise in this domain, QI Press Controls never loses sight of the direct provision of service, being aware of its crucial importance to clients who have to meet ever-increasing quality requirements on a daily basis. The company develops and delivers innovative, high quality optical measure and control systems. With global presence in the newspaper and magazine printing industry, their total solutions are supported by a worldwide service network. These reliable systems are proven in the market of existing and new printing presses and offer the customers structural better results.
Muller Martini to showcase
FlexLiner at IFRA Expo
Under the motto ‘Fit for difference’, Muller Martini at this year’s IFRA Expo will present its innovative inserting system FlexLiner in combination with the new stack formation system FlexPack at the event in Frankfurt during October 29-31. Newspaper and mailings producers can find out in live demonstrations how to stand out from their competition with the help of innovative insert marketing and attractive product design.
The inserting system FlexLiner, which made its world premiere at the drupa 2012, along with the new stack formation system FlexPack, has already sparked great interest among trade experts.
Also to be presented at the upcoming IFRA Expo, the FlexPack stack formation system features optimal use of space and provides first-class stack quality. Above all, this system shows its strength in producing products that feature a high number of inserts and have a strong regionalized focus. All processes from stacking, feeding and labeling bottom sheets, printing and running cover pages all the way to strapping the stacks together are combined into one compact machine. The FlexPack can be ideally combined with the inserting system FlexLiner and ProLiner from Muller Martini.
Given their eye-catching position, every FlexAd stands out from other types of inserts, enabling the customers to have a significantly higher marketing impact than conventional inserts.
Commemorative
postage stamp
on
Dainik Navajyoti founder
In the reminiscence of freedom fighter and founder editor of Rajasthan’s one of the leading newspapers, Dainik Navajyoti, captain Durgaprasad Chaudhary, India Post released a postage stamp in Ajmer. Dainik Navajyoti is now celebrating 75th year of its establishment, with editions being published from Ajmer, Jaipur, Jodhpur and Kota, along with 25 satellite editions.
On the occasion, giving a description on the life and sacrifices faced by captain Durgaprasad Chaudhary, Dinbandhu Chaudhary, chief editor of Navajyoti group mentioned that being a real torchbearer, he enlightened the heart and soul of the people with the power of his pen. With his exquisite writing, he tried to face off the British government and explained their atrocities and tyranny to the world. His struggle has not only resulted in the rise of a new dawn for Dainik Navajyoti but also sowed the roots of this undaunted and invincible newspaper which has taken it to a level of splendour and dignity.
Captain DP Chaudhary Award for Excellence in Journalism was also given for extra ordinary services in media and journalism.
Vits portfolio integration:
a clear-cut success for
Goss and its customers
Since taking the Vits Print portfolio under its wings, Goss International claims that the transition has been virtually seamless for customers and Goss operatives. The smooth integration into the Goss product range also means that orders for Vits equipment have continued to gather pace. Since the asset acquisition of Vits Print GmbH in December last year, Goss International has assimilated production of the Vits brand equipment into the manufacturing cycles at its plant in Boxmeer, The Netherlands, where Goss pasters and heatset dryers are manufactured. The crossover from the previous Vits facility in nearby Langenfeld, Germany, was phased in order to maintain manufacture and delivery schedules. Thirteen orders for Vits equipment have been taken or fulfilled during this period, with installations in Europe, Asia and the Americas.
“Without a doubt, the Vits technology enjoys a position of industry-leadership. We are currently supplying sheeters, pre-folders, coaters, perforators, die-cutters and an automated transport system for a range of customers in various sectors,” explains Rutger Jansen, director of sales and service for Goss International’s Contiweb auxiliary division. “The star product of the moment is probably the Rotocut sheeter in its various models. We are in the process of supplying seven of these, including one for a new Goss M-600 Folia press in Brazil.”
They feature technologies such as Vits floatation strip technology, which ensures a gentle web feed, as well as integrated register control and fully automated pallet transport for greater flexibility. Different models cater for specific market requirements, accommodating webs from 400 – 1700 mm and delivering 24-, 32- and 48-page signatures.
All auxiliary components from Goss International, including the Vits products, can be integrated within Goss press systems as well as press systems manufactured by other suppliers for web offset, gravure and flexography applications, including packaging and direct mail. According to Jansen, experience to date supports early expectations that the market-leading sheeting and specialized finishing components would be the ideal complement to the existing range of Goss web offset print production solutions. “In many cases we are installing Vits brand equipment alongside Goss dryers or reelstands, sometimes for operation inline with a Goss press but also on competitor presses.”
Beirut to host the first NDC
In a time of great change in the region, the media industry is also transforming; the challenge is now to adapt to and absorb these new trends. Given this scenario, An-Nahar and Society for News Design (SND) have joined hands to organize the first News Design Conference (NDC) in the Middle East, which will be held in Beirut from November 8-9, this year. The visual aspect of publications matters across platforms. In a world where the visual element has become very important, design must evolve with the times.
ABB Retrofit for Egyptian newspaper
One of the leading suppliers of automation solutions for the newspaper industry, ABB has been awarded a large contract for the modular retrofitting of the KBA Commander presses used to print Al Ahram, one of Egypt’s leading newspapers. The press line at Al Ahram consists of eight printing towers, two folders and twelve reelstands. ABB’s scope of supply includes a completely new MPS Production press management system, six new control consoles and new drives for the reelstands. The commissioning of the various systems is foreseen for the first half of 2013 and will be carried out ‘on the fly’ with both presses always available for the night production of Al Ahram.
Pressline's PRIMA goes
South Sudan and Sri Lanka
The installation base of Pressline in the newspaper sector continues expanding with their latest supply to the Norwegian Church Aid, South Sudan with the configuration of their model PRIMA consisting of 4/4 tower with two mono units and a quarter page folder. The next major supply to the newspaper segment will comprise of six towers of PRIMA to produce 24 pages of broadsheet daily with all pages in colour. After the major success of Bookline V series of PRIMA in Indian market, Pressline recently supplied and installed this latest model in Sri Lanka to Printxcel Pvt Ltd, consisting of double roll stand with semi automatic splicer, mono unit with quarter page folder.
With installation of five machines, Ahmedabad has led the market for Pressline. Recently the company has supplied Bookline series in Ahmedabad to some reputed printers like Shivkrupa Offset Printers, a well know name in book printing segment. Besides, the latest and most prestigious installations of PRIMA 30 equipped with infeed and outfeed drive include Chirag Offset Pvt Ltd (Yuvraj Printers), Maruti Printers, and Reliable Art Printery, Ahmedabad.
Another latest one in the row is Kunal Offset, which initially was known as packaging organization but slowly have strengthened themselves in book printing. With cooperation of Pressline's staff they have made PRIMA to give presentable production within five working days. With their dedication and focused attention it is for sure that they will make a special space in four colour high quality book segment.
i next reaches Indore, the economic
capital city of Madhya Pradesh
Adding yet another city to its kitty, i next, an youth bi-lingual tabloid newspaper from Jagran Prakashan Ltd (JPL) has launched its 14th edition (13th being inextlive.com) in MP’s economic capital city ‘Indore’ on September 2, 2012. This edition will allow the leading compact daily, which already has a wide presence in four states (UP, Uttarakhand, Bihar and Jharkhand in thirteen cities including Kanpur, Lucknow, Allahabad, Varanasi, Agra, Meerut, Gorakhpur, Bareilly, Dehradun, Patna, Ranchi and Janshedpur), to spread its wings across Madhya Pradesh, a key Hindi speaking territory. To the readers, the Indore edition of i next is being circulated in combo with JPL’s new acquisition Nai Duniya, which is already an established name in newspaper industry in MP.
Set to complement Nai Duniya, i next as a relatively new and youthful daily offering a right balance to the mix; the former being a part of Indore’s famous journalistic traditions and its socio-cultural journey for more than six decades now. The development is likely to slake the rich and diversified tastes of the city’s population. Started its journey in December 2006 from Kanpur and Lucknow, i next, has grown to this level in a short period of six years. Being a compact packaging of news for youth lifestyle and issues in a strong and effective presentation in communicative language, the newspaper has been appreciated not only in India for its uniqueness but at the international plateforms too.
Achieveing new hights every year the newspaper has been awarded with ‘WAN-IFRA Newspaper of The Year’ award in ‘World Young Readers’ category this year. Recently in news for winning the award, i next eyes for market expansion through an aggressive integrated campaign completing the loop between the readers, advertisers and the agencies. The development is set to alter the industry equations. Commenting on the launch, Mahendra Mohan Gupta, CMD Jagran group held, “In the past six years, i next has moved from strength to strength. Its presence will also consolidate the already strong position of Nai Dunia.”
Revealing the strategy behind the move, Salil Tandon, VP marketing, Nai Duniya told, “Indore is an education hub and a well read city. There is a huge variety in tastes and preferences of the readers here. We would try to leverage on this by giving our readers the combined advantage of a regular newspaper and an exciting compact daily.” He further emphasized on the relevance of a tabloid like i next in the young city like Indore. “There are a lot of well off and progressive youngsters out here which have always been a core target group for i next. With its unique style of presentation and storytelling, I am sure, i next would be able to win their hearts.”
Shailesh Gupta, director, Marketing, JPL provides a perspective, “Indore is a very active market. A vibrant mix of traditional and modern attributes. From marketing point of view, Indore presents a huge retail market to benefit from.” “As we continue to target young readers, Indore is definitely going to give us a huge demographic advantage. The youth quotient in i next is blended with an enhanced flavour of the city’s cultural heritage,”he shares further.
