All set for
World Publishing Expo 2013 at Berlin
After a five-year break, 45th edition of World Publishing Expo is returning to Berlin. This WAN-IFRA expo to be staged at Messe Berlin Exhibition Grounds from October 07-09, 2013 is expected to be swarmed with more than 300 exhibitors and 8,000 visitors.
World Publishing Expo has been living up to its reputation as one of the largest global trade exhibitions for the news publishing and media industry. This global platform is often found to be a place being overwhelmed with newcomers and veterans alike. What all to be staged at the forthcoming World Publishing Expo 2013 include the latest developments comprising print technologies, workflow efficiency, (So-Lo-Mo) social-local-mobile, revenue generation and more presenting exclusively to industry leaders and decision makers.
Opening the expo, Mathias Döpfner, CEO of Axel Springer, will be speaking on the importance of technology for the future of publishing. In addition, more than 200 speakers and presenters will also be featured at the expo under both free and paid conditions. The free events to be held on four ‘Media Port’ stages will feature collaborations between publishers and suppliers to provide case studies on what it can help publishers. The paid events are for top-level industry executives and editors for discussions over the strategies of future news publishing. The open ‘Media Port’ stages will primarily focus on four issues of key concerns to news publishers viz So-Lo-Mo (social-local-mobile), power of print, workflow efficiency and revenue. The premium events will include the 6th Tablet and App Summit (October 07-08), World Editors Forum’s 12th International Newsroom Summit (08-09 October) and three Shaping the Future of News Publishing (SFN) Forums on Digital Printing Opportunities (07 October), Audience Analytics (08 October) and New Revenue Streams (09 October). The Tablet & App Summit will focus on the next generation of apps and tablets and present successful cases in what appears to be a golden age of experimentation. Key speakers at these special events to be carried out on the sidelines of the expo include Guy Crevier, president and publisher, La Presse (Canada); Audra Martin, vice president, The Economist Digital, among others.
The 12th International Newsroom Summit aims to provide strategies for breaking down barriers in newsroom and increasing collaborations between editorial and technologies like broadcast, print, digital operations. In the panel of this forum will include Raju Narisetti, senior vice president and deputy head of strategy, News Corp; Kerry Northrup, creator of the US$2.5 million Newsplex prototype convergent newsroom-studio and currently Turner Multimedia professor at Western Kentucky University; and Anthony De Rosa, editor-in-chief, Circa (the first born-on-mobile news publisher).
WAN-IFRA’s World Innovation Network (WIN) is another event and initiative designed to share new ideas and to provide a platform for publishers to network with innovators from within the industry and beyond. The WIN will be organising a Hackathon during the expo to showcase at a ‘Media Port’ session, featuring Johnny Ryan, chief innovation officer, Irish Times; Rick van Dijk, operational director, Stimuleringsfonds voor de Pers, Netherlands; Ole Molgaard, program director, CBS Executive, Denmark and many others.
Workshops & get-togethers
World Publishing Expo 2013 will be providing all participants an opportunity to attend three workshops— one for German speakers on Cross Media Sales (10 October) and two in English, on Search Engine Optimisation and a tutorial on improving newspaper colour quality for the International Newspaper Color Quality Club (INCQC). In fact, WAN-IFRA events are always known for their conviviality and Word Publishing Expo 2013 is no exception as it will bring a News Publishers’ Night at the architectural monument Umspannwerk Kreuzberg and other such events in the similar context during the expo will include Women in Media and Apéritif Français.