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The Economist triples number of subscribers

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Over the last two years, The Economist has narrowed its focus on what it publishes to LinkedIn. It has been reaping the benefits by turning those users into subscribers. After switching gears on its content strategy — starting narrow to…

INS requests government to settle dues to DAVP

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The Indian Newspaper Society (INS) has now asked the government to settle payments due to the Directorate of Advertising and Visual Publicity that handles payments meant for media organisations for government ad campaigns, according to some…

Branded content fits today’s advertising moment

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In today’s corona-influenced market, branded content is a strong strategy for consumers influenced by viral videos, on-demand entertainment, and unique experiences. This finding has been unearthed in research and case studies featured in a…

OneVision expands pre-press suite with powerful features

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The last few months have made one thing quite obvious. In order to emerge stronger from crisis situations, it is essential to be able to rely on automated processes in unforeseeable situations and to intervene flexibly and quickly in print…

Global impact of COVID-19 on print magazines

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The impact of COVID-19 has been felt across multiple industries all over the world. From hospitality and tourism, to various sectors including education, people around the world have seen how the pandemic has changed what once was normal.…