The New York Times launches first NYT Cooking campaign

The New York Times has rolled out its first brand marketing campaign for the food vertical, NYT Cooking. The campaign started on January 22 and would run four weeks. It features 15-second and 30-second TV spots and will run across digital,…

WIN MENA concluded 10-day Media Management Training at AUC

WAN-IFRA’s Women In News (WIN) MENA launched its 10-day Media Management Training, in partnership with AUC GAPP Executive Education for 28 women media leaders from Egypt, Lebanon, Jordan and Palestine, kicking off activities for WIN MENA…

The Economist launches first podcast ‘The Intelligence’

The Economist is now giving The New York Times a run for its money with the introduction of a new daily news podcast. However, unlike the immensely successful ‘The Daily’, The Economist’s podcast called ‘The Intelligence’ will focus on…

Hearst titles show soaring cross-platform growth

In its latest Magazine Media 360° Brand Audience Report, MPA – The Association of Magazine Media announced growth among its 110 magazines across all three platforms — web, mobile and video — in 2018, compared to the prior year. Hearst was…

Manorama Online launches an online newspaper for children

Manorama Online has launched ‘m kid’, an online newspaper for children. This newly introduced online news platform for young children consolidates the top 10 news of each week and publishes them in a language that can be easily grasped by…