Business Line introduces digital subscription for e-paper

Growth of digital online in the news media world has changed the whole landscape of payment model for news readers. In this trend, a big example is Business Line, business paper of The Hindu, which has recently introduced it digital subscription for e-paper. The business daily is featured with real time news updates. Keeping up with the ongoing market competition, Business Line has tried to practise what it preaches in the current market. The newspaper introduces its all new e-paper, at present only for Chennai edition, in a more ‘convenient format’ coming with user-friendly new features, such as switching between image and text formats, sharing articles on social media platforms, saving articles in favourite list and many more.