BW Businessworld sets spotlight on big shift in media
The future of media lies in its intersection with technology, but the real opportunity is for those who have used tech as the foundation to create a combination of content, culture, commerce, interactivity and platform leading to an era of MEDIATECH – a strategy that is in focus in the next issue of BW Businessworld. The upcoming issue of the India’s oldest business magazine is exploring the mediatech space in India,
In 2020, the Indian media and entertainment (M&E) sector attracted funding of over $877.8 million. This was noteworthy because the pandemic led to a dichotomy, where some legacy media businesses faced an unprecedented slowdown, while some fast-forwarded to register growth that would have otherwise taken years to materialise. In India, the latter had a single underlying factor – these were all tech-led media platforms.