Stories

This year, built around the theme ‘Back to Business – Print for the Future’, WAN-IFRA’s annual event Indian Printers Summit 2022 is all set to celebrate print success in the region and discuss the way forward for longevity of print. A…

Latest AdEx report by TAM, the overall ad space in print in India had increased by five times in May 2022 as compared to May 2020 and three times compared to May 2021. The report found that ad space in print increased in all weeks of May…

Identifying the gaps in marketers’ budgets, channels and media strategies that are compromising returns on investment (ROI) on media plans, Nielsen has recently released its first-ever ROI Report that reveals data and delivers insights on…

Although the online subscription market in India is in its early stages, it already is as big as some of the Europe’s largest markets. Paula Felps, Ideas Blog Editor, International News Media Association (INMA), explores an insight into…

OÖn Druckzentrum is at the starting point of a comprehensive retrofit. The KBA Commander that is in operation at the Austrian news media publisher’s Pasching site will get a complete overhaul. The retrofit and upgrade of the press…

Your markets and AI are already primed for delivering news in dozens of languages. It is now time to smartly adapt it. SENTHIL NATHAN gives an insight into the new paradigm shift which opens previously unimaginable doors for newsrooms in…

With the introduction of AdX Print, Heidelberg-based daily newspaper Rhein-Neckar-Zeitung has made its advertising workflows more efficient and transparent. Likewise, another highly-circulated German daily Rheinische Post adopts AdSelf to…

WordPress VIP, the leading provider of enterprise WordPress, has expanded its prestigious Technology Partnership programme with the addition of ppi Media—creator of the WordPress InDesign integration ‘tohoop’. ppi Media joins a small group…