Coca-Cola India VP set to be ABC chairman

Debabrata Mukherjee, VP of Coca-Cola India & South West Asia, is all set to be the new chairman of Audit Bureau of Circulations (ABC). He will replace I Venkat, director, Eenadu, who was unanimously elected for the post last year. Over two decades of professional experience in diverse roles in sales and marketing operations, Debabrata has been associated with Coca-Cola for almost two decades as he first joined the company in 1998. He is now fully geared up to lead ABC, which has total membership of 562 dailies, 107 weeklies and 50 magazines plus 125 ad agencies, 45 advertisers and 22 news agencies and associations connected with print media and advertising.