Comscore ranks India as world’s second largest online news consuming nation

Comscore, an American media measurement and analytics company, in its latest report titled Trends in Online News Consumption’, has revealed that the consumption of online news in India is growing and holding the rank of second-largest online news consuming nation in the world with 282 million unique visitors (UVs). Of the top online categories by reach in India, 96 percent is news/information, social media, and entertainment at 95 percent, retail at 94 percent and financial services at 84.7 percent. Finland lands the top spot with 667 minutes.

With the mobile taking centre stage as the medium for maximum online consumption by users,the Comscore report states that 90 percent of users in India consume news on their mobile phones. Further, the Indian online consumer is attracted by the mobile web but its engagement on apps is higher. Reach of Top 5 Video players in the news category saw exponential annual growth. The top 5 are Network 18, India Today Group, ABP News Network, Times Internet and Zee Digital.