Dainik Bhaskar Group currently achieves around 90 percent of pre-COVID circulation levels

DB Corp or Dainik Bhaskar Group’s flagship dailies Dainik Bhaskar, Divya Bhaskar, Divya Marathi and Saurashtra Samachar have announced their financial results for the quarter ended December 31, 2020. The company has released an official communication, detailing its earnings in Q3FY21. The circulation team’s continued efforts and focused strategies have enabled the group in achieving currently around 90 percent of the pre-COVID circulation levels. A source from the company says they are witnessing continuous improvement in their circulation figures and expect to gain back most of the copies once the market operations come to normalcy. Advertising revenues of the group are reclaiming pre-COVID levels (YOY).

The consolidated revenue for Q3 FY2021 came in at Rs 4966 million, which registered a growth of 42 percent compared to the previous quarter Dainik Bhaskar continues to set milestones of publishing ‘Mega Editions’ across its major markets like Sikar – 172 pages, Rajkot – 160 pages, Shimla – 144 pages, Bikaner – 130 pages, Indore – 128 pages, Ahmedabad – 80 pages, Raipur – 80 pages, Khandwa – 84 pages, Bhopal – 72 pages, Rewari – 78 pages, Jamshedpur – 76 pages, Ujjain – 60 pages, Hoshangabad – 60 pages, Jhunjhunu – 60 pages, Sagar – 60 pages, Bilaspur – 54 pages, which is a strong testament to not only the prowess of the group but the fact that economic revival emanating from tier-II & III cities for Dainik Bhaskar Group are leading the growth trajectory of the overall economic revival.