Dainik Bhaskar reposes faith in Newslight 36 Press, places order for 4th line

All the Prakash Newslight 36 Presses installed in all the production plants of Dainik Bhaskar are of 6 Towers and 6 Auto Reel Changers, and all of them also have full automation features such as spray dampening, auto colour register systems and others. Newslight 36

Press is built on a different design platform and it offers the user several benefits such as, bearer-based press, two ‘H’ Units per tower, and automation features like shaft-less, spray dampening, auto colour register systems, remote inking, and auto ink refilling from barrel.

Newslight 36 Press is also attached with SG50 Automatic Reel Changer (ARC) as option. SG50 can be fitted on any press for speeds up to 50,000 cph. Moreover, any new feature can also be added to Newslight 36

Press as per the customer’s requirements. Talking about the unique features of Newslight 36 Press, which any other conventional press doesn’t have, Saurabh Gupta, Director, Prakash Web Offset Pvt Ltd (Faridabad), says that the press is developed in-house based on the feedbacks they received from their customers.

“Newslight 36 Press is well received by our customers. It is manufactured on CNC machines, which ensure high level of precision, leading to optimal print quality. Some of the unique features that make Newslight 36 different from any other conventional press include its capability to adopt bearer to bearer based printing, precise registration control due to its helical main gears. The construction of the press’s print unit is based on ‘H’ Unit which helps in ensuring print quality and also in easy maintenance procedures,” he explains.

It was during the PRINTPACK INDIA 2017, held in the early part of last year at Greater Noida (Delhi-NCR), Dainik Bhaskar made order of three Newslight 36 presses. Soon after that, by July 2017, the first press out of the three came into operation. Each of the presses consists of 6 Towers, one Folder and 6 ARCs with full automation features. “The order was made after a thorough technical evaluation by the very experienced management team of DB Corp and a series of discussions with us,” says Saurabh.

Dainik Bhaskar is one of the largest-circulated Hindi dailies in India. Launched in the year 1948 under the name Subah Savere in Bhopal and Good Morning India in Gwalior, it was in 1957 the newspaper was renamed as Bhaskar Samachar, and finally changed it to Dainik Bhaskar in the following year. By 1995, the newspaper emerged as the largest-circulated Hindi daily in Madhya Pradesh and a readership survey declared it as the fastest-growing daily in India. The newspaper then expanded outside MP with the successful launch of its Jaipur edition circulating 172,347 copies. After that the newspaper extended its editions in new cities across Rajasthan, such as Jodhpur, Bikaner, Kota, Udaipur, Ajmer and Sikar.

The next target was Chandigarh as the newspaper launched its edition in the city in 2000 with the circulation of 220,000 copies. After a survey revealed that readers in Chandigarh preferred English newspapers over Hindi dailies, Dainik Bhaskar launched its bilingual edition in the city in the same year. Also, in the same year the newspaper entered Haryana with the circulation of 271,000 copies. It entered Punjab in 2006 with its Amritsar and Jalandhar editions first and Ludhiana and Bhatinda later on.

In the year 2010 the newspaper landed in Jharkhand by launching Ranchi edition, followed by Jamshedpur and Dhanbad editions. Its Bihar entry in January 2014 with the Patna edition was yet another successful venture. In the following year the newspaper immediately expanded its footprints in the state with three new editions in Muzaffarpur, Bhagalpur and Gaya. In April 2014 its online Hindi edition was launched in Uttar Pradesh. In June 2017, it also launched its Hindi News Apps on three different platforms i.e. Android, iPhone and Windows.

Today, DB Corp is present in 14 states with 63 editions in Hindi, English, Marathi and Gujarati.

Dainik Bhaskar has five editions in Madhya Pradesh, one edition in Uttar Pradesh, four editions in Chhattisgarh, 12 editions in Rajasthan, three editions in Haryana, four editions in Punjab, four editions in Bihar, three editions Jharkhand and one edition each in Chandigarh, HP, Uttarakhand, Jammu & Kashmir and New Delhi.

Now the newspaper is looking further at amplifying its overall regional presence, circulations and outlook, as it has geared up to upgrade its production plant with the addition of 4th line of Prakash Newslight 36 Press. On the newspaper’s repeat orders of Newslight 36 Press lines, Saurabh says the press, which is built on a completely new platform in-house, offers various features that make it unique and desirable for Dainik Bhaskar.

“Optimal print quality in Newslight 36 Press is ensured by using specialised manufacturing practices and innovative design. The press is having faster ROI as compared to competitor presses of the same production output,” says Saurabh. Adoption of the new Newslight 36 press is a strategic step Dainik Bhaskar has taken up to achieve their production targets. Saurabh says the Newslight 36 has high levels of automation and low maintenance cost, which in turn save manpower and newsprint, and all these factors play a role in ensuring high productivity and minimised waste from the press.