Dainik Bhaskar ropes in actor Salman Khan for circulation expansion drive

DB Corp Limited (DBCL), the publisher of flagship newspapers Dainik Bhaskar, Divya Bhaskar, Divya Marathi and Saurashtra Samachar, has roped in actor Salman Khan, to be the face of Dainik Bhaskar Group’s Circulation Expansion Initiative. The group devised a print media campaign featuring the actor which promises readers a chance to win prizes worth Rs 21 crore. The campaign revolves around the theme ‘Life Badal Jayegi, Boss’. This initiative is to engage readers and garner interest among non-readers which will aid in circulation expansion.