Digital advertising in India grows at 70 percent year-on-year
The digital advertising in India is unlocking with full potential. The programmatic advertising in the country grows at 70 percent year-on-year. Matt Brocklehurst, Head of Partnerships, Publishers and Platforms Marketing, APAC, Google, states that India where there are 390 million active smartphone users spending 200 min per day on their phone, programmatic advertising is the best way to join up the communications with them. Google Marketing Platform brings together DoubleClick Digital Marketing and the Google Analytics 360-suite to help companies plan, buy, measure and optimise digital media and customer experiences in one place.
Matt mentions that the entire growth in ad spends in the country, programmatic advertising leads the charts because with the number of active internet users in the country it is evident people want to learn about things online. According to Google-BCG report on Digital Marketing Maturity framework, some of the most advanced digital marketing is happening in India with 6 percent of Indian brands realising the full potential of data-driven marketing.