Dinamalar supports advertisers with free ad offer
In the midst of the corona crisis, Tamil daily Dinamalar took the unprecedented decision to offer to its clients free ads from March 30 till April 25. L Adimoolam, Business & Technical Director, Dinamalar says that the rationale behind offering free ads is all about building relationship between the client, agencies and the publication and staying positive and committed during this period. The daily’s intention is to ensure that brands stay on their readers’ and their customers’ mind during these times of crisis. Most advertisers came up with social messages too in the creative. It was just a goodwill gesture and Dinamalar did what best they could do for their partners.