INMA gears up for 13th South Asia Media Festival at New Delhi

The five-day festival will have a forward-looking perspective as INMA guides attendees on the prevailing and pertinent themes that the South Asian news industry faces through distinct tenets.

The INMA South Asia Media Festival is four events in one week. The festival gives insights into the unique strategies and best practices of the region’s publishing industry over Two Days of Study Tour, A Day of Seminars and Two Days of Conference. The study tour will cover New Delhi media innovators. Two half-day seminars will be on Understanding the Consumer Ecosystem and The Evolving Story for Advertising and Technology. Then there will be the 13th Annual South Asia News Media Conference.

INMA brings back its popular Study Tour in South Asia with a two-day exploration of the New Delhi media market.

Seminars

For practitioners seeking perspectives into consumers and advertiser subject matters, INMA offers two half-day seminars. The morning seminar will focus on understanding the consumer ecosystem and the afternoon seminar will look at the evolving story for news media advertising and technology.

The first seminar will be on the topic ‘Understanding the Consumer Ecosystem’ with sessions on ‘How Mobile and Video Journalism Are Driving a Culture Change? and ‘Impact of Socio-Cultural Patterns on Content Consumption and News Brands’. The second seminar will be on the topic ‘The Evolving Story for Advertising and Technology’ with other sessions on ‘Browsing Through the Labyrinth of Smart Data’ and ‘Unleashing the Potential of Native Advertising.’

Conference

The two days of conference will dive deep into the issues faced by the news media industry and put forward tangible remedies for industry influencers. Key topics for discussion on the first day of the conference will include: What Do Brands Want Now?; Business Models That Are Working Globally and Relevant for Print Medium; Is Digital Advertising a Dead End?; Monetising Digital Content: The South Asian Experiment; Navigating Digital Platforms for Growth; and Unraveling the Print Pricing Matrix and Cost Optimisation.

The second day of the conference will have a series of discussions on topics such as Newsroom Transformation: How to Drive a Culture Change; Mobile and Consumer Evolution; The Changing Paradigm for Editors; What Will CEOs Do Now: A Discussion on Consumerism; What Will CEOs Do Now: A Discussion on Advertising; News Media Outlook 2019.

Why should you attend?

INMA is the world’s leading provider of global best practices for news media companies looking to enhance their strategy, revenue, audience, and brand amid profound market change and disruption. This conference addresses issues unique to this region with an aim to reposition print alongside a fast evolving digital subscriptions landscape.

Who should attend?

The programme is designed for CEOs, CMOs, CFOs, audience builders, brand heads, digital heads, revenue drivers, strategies, catalysts of change, and leadership teams in India, Bangladesh, Sri Lanka, Nepal, Pakistan, and the United Arab Emirates (senior and middle management).