IRS reveals urban and rural readership of magazines remaining steady

Released by Media Research Users Council (MRUC), IRS Q3 draft data—which covers readership data gathered from August 2019 to November 2019—shows that urban and rural readership of magazines remaining steady. One of the reasons for this steady readership of magazines is the growing demand for credible and contextual news. The dominant conversations in the media space over the past few years have been the credibility of news. With frequent internet shutdowns and growing scepticism with respect to the information on social platforms, magazines seem to have finally found their sweet-spot. While explaining the growing relevance of magazines, Anant Nath, Executive Publisher, Delhi Press, explains that people are now more aware of pitfalls of fake news.