WAN-IFRA seminar in New Delhi
Ramping up revenue
M
oney saved is money earned’ goes the saying. That too with the downturn in the economy taking its toll from the industry, there was no better time than now to introspect the business process and bring in the best practice to save cost. Indian newspapers have realised it long enough as it was evident from the discussions at the recent two-day seminar on the topic ‘Cost control and revenue opportunities in newspaper production’ organised by WAN-IFRA in New Delhi (Jan 18-19, 2010).
The event chaired by Manfred Werfel, deputy CEO of WAN-IFRA and executive director of newspaper production, highlighted some of the best practices adopted by the Indian newspapers to save cost and create new revenue opportunities. WAN-IFRA recently conducted a survey among publishers worldwide and it rightly pointed out ‘cost cutting’ and ‘new business development’ as the trend for the year 2010.
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Manfred Werfel
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The presentations of this seminar were clear evidence of these trends. Initiatives of ‘statistical process control to save on newsprint usage, efficient planning of printing plate production, using UV curing technology, energy saving steps, innovative configuration of press to enable new products and save cost’ were discussed and debated. There was also a presentation from the Technical University of Chemnitz (TUC), Germany on the topic of ‘newspaper project management’ based on the WAN-IFRA /TUC joint-research project on the topic ‘Design of newspaper plants’.
The speakers at this seminar included Moritz Schwarz, senior consultant, WAN-IFRA; Sandeep Gupta, executive president, Dainik Jagran Group; RD Bhatnagar, chief technology officer, DB Corp; Sudeep Bhattacharjee, deputy general manager-production, the Times of India Group; Atul Kumar Goyal, chief manager-production, Amar Ujala; Sivakumar, deputy general manager–graphics, The Hindu and Lalit Shastri, group editor, People’s Post.
Commenting on the outcome of the seminar, Magdoom Mohamed, managing director of WAN-IFRA South Asia said, “WAN-IFRA always endeavours to encourage best practices in the newspaper publishing industry and provide a platform for exchange of ideas. It was a good start to the year 2010 with the lively discussion on this important topic of ‘cost control and revenue opportunities’. More than seventy delegates attended this event. The event was supported by Technical University of Chemnitz and Shree Refrigerations Pvt Ltd.
