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Wijeya Newspapers boost its capacity with two more Manugraph Lines

Sri Lanka’s Wijeya Newspapers Limited, buoyed up with efficient service back-up of its long standing partner, Manugraph India Limited and installed two more Manugraph Hiline machines to meet their ever-growing circulation demands.

In spite of several international players putting up stiff competition to garner their patronage, Wijeya Newspapers stuck to Manugraph, not only due to the proximity to the manufacturing unit, but also because of efficient service backup. This vehemently vouchsafes for the excellent partnership and relationship between Manugraph and Wijeya, which made each other partner-in-progress.

Wijeya Newspapers Limited (WNL) is one of the leading publishers of newspapers and magazines in Sri Lanka. The portfolio of publications include various dailies, weeklies and periodicals in English and local languages like Daily Mirror, Sunday Times, Lankadeepa, Pariganaka, Hi, Tharunaya, Wijeya, Lanka Woman to name a few.

The Daily Lankadeepa, with circulation of 150,000, has readership of over two million and Daily Mirror has a circulation of 25,000. The weekend newspapers combined circulation of 450,000 copies, with the readership of Sunday Lankadeepa over 5 million and Sunday Times of over 330,000. The flagship brand Sunday Lankadeepa has circulation of over 350,000 copies.

The vision of the founders of Wijeya Newspapers is to provide unbiased news, events and analysis on topics of the country and international to its readers. This is very much embedded in the logo of the company. Aiming to be the No 1 newspaper in Sri Lanka in terms of responsible journalism, readership, circulation, quality in content and print, they offer a wide array of products across various platforms. Manugraph is proud in partnering them in their endeavour.

Commenting on the industry standards and review, Sujan Wijewardene, director production, Wijeya Newspapers Ltd, said, “Manugraph is a company, which is continuously evolving and offering newer technology catering to market needs, surpassing industry standards in quality and promptness.” No wonder Wijeya Newspapers is looking at arrays of Hiline 45s, Cityline expresses and faster presses like Frontline or an equivalent of double circumference presses as they progress.

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