Le Monde plans to reach one million subscribers by 2025
With more than 540,000 subscribers to their digital and print products, Le Monde has among the highest number of subscribers of any daily news publication in France. Its name states, it’s really the world they’re interested in, and their goal is to have one million subscribers in the next three years. To do this, they are taking three approaches: reaching out to younger audiences in a variety of ways as well as by trying to gain new readers across Africa with a dedicated section, and new ones internationally with a new English edition.
They know that high quality content is essential to achieve this, and they have invested heavily in their journalism. Today, Le Monde employs 520 journalists in France, where it is has the largest newsroom in the country and around the world.