Mathrubhumi, Malayala Manorama & The Times of India upbeat for Onam
Onam is an occasion that every Keralite, anywhere in the world, celebrates. Kerala decided to open up for this best shopping season, adhering to various safety protocols. Considering the short Onam window for marketers, it was important to create mass awareness so that they do not miss out on the opportunity. In this, Mathrubhumi, Malayala Manorama and The Times of India decided to come together, based on this proposition mooted by Mathrubhumi, in a bid to collectively authenticate this fact and welcome brand owners to attract the Kerala shoppers. The campaign will run across media assets of these three groups.