Men’s Health magazine arrives in India
Men’s Health, an internationally acclaimed magazine published by Hearst, is set to arrive in India. Online version of the magazine’s India edition (Menshealthindia.com) went live recently. The launch of its physical India edition will mark the 35th international edition of the magazine. Franchise India is the player behind the bringing of Men’s Health to India. Nielsen Report (2017) reveals that the men’s grooming market in India is gaining a new ground worth more than Rs 5000 crore and rapidly expanding. Hearst, which has acquired Men’s Health, also owns Esquire, Cosmopolitan, Elle, Harper’s Bazaar, among others.