More than 10 million Australians read news across both print and digital platforms
According to the latest emma (Enhanced Media Metrics Australia) data, over 10 million Australians (10.1 million), or more than half the country’s population (54 percent), read both print and digital news media. In total, digital news media is read by 15.7 million Australians, or 85 percent of the population and printed newspapers are read by 11.8 million people, or 64 percent of the country’s population.
Across print and digital platforms, 17.4 million people, or 94 percent of the population reads news media in the country. Metro news media was read by 9.6 million people, or 52 percent of Australians. Regional/Community newspapers are read by 5.5 million people (29 percent of the population). The Sydney Morning Herald is Australia’s highest-reaching title across all platforms with 7.49 million readers. The Daily Telegraph followed, reaching 4.44 million readers and Herald Sun with 4.13 million.