MRUC inviting research partners to conduct Indian Readership Survey (IRS)

Media Research Users Council (MRUC) has chalked out plan to invite research partners to conduct the Indian Readership Survey (IRS). The council’s contact with Nielsen India has concluded with the release of the last and final quarter of IRS 2019 report. MRUC’s Request for Proposal invites for the pitch process agencies with proven expertise in the field and entities with sound knowledge and financial capabilities who can handle the IRS. A fair evaluation process in accordance to MRUC’s standard practices will be put in place to verify all proposals.