MRUC research shows more Indians read and understand English now

A key finding in the latest research report by Media Research Users Council (MRUC), which Indian Readership Survey (IRS) reveals, has shown that more Indians read and understand English now. While every content creator is concentrating on regional languages, IRS 2019 Q3 data points out an interesting trend of growth in English readership and understanding. With a national average of 2 percent growth, the consumer base for English content across states is on a stable high. The increase in consumption in digital news has led to the growth of English readership. To start with Assam, in Q1 2019 the state saw 25 percent growth in English readership and in the following 2 quarters, the growth grew to touch 29 percent and 30 percent.

In the trend, in Gujarat, the growth also saw a rise of 2 percent per quarter. The growth number stood at 16 percent while in Q3 it touched 18 percent. Interestingly in Haryana the number grew from 29 percent in Q1 31 percent in Q2 and touching 34 percent in Q3. Kerala also witnessed great numbers clocking 48 percent rise in Q3 against 37 percent of Q1 and 45 percent in Q2. In Meghalaya, the English read and understand percentage grew from 31 percent in Q1 to 43 percent in Q3. Mizoram too clocked great numbers in the category showing 43 percent growth in Q3 against 31 percent in Q1 of 2019. Other states like Rajasthan Sikkim Tamil Nadu Telangana Tripura Uttar Pradesh and Uttarakhand also saw stable growth in English read and understand numbers as per IRS Q3 data.

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