MRUC suspends IRS 2020

Audience research body Media Research Users Council (MRUC) has suspended the production and publication of its IRS 2020 readership survey, according to media reports. The council has reportedly informed its subscribers that it will refund their payments made for the survey. MRUC is said to have taken payments for the survey in October-November. Reports suggest that the development is an impact of the COVID-19 crisis, as it is not possible to carry out the fieldwork needed for the research. MRUC had reportedly issued a proposal to appoint a new agency for the research as its contract with Nilsen has ended.