Mumbai Mirror launches 2nd edition of ‘Operation Khataara’ campaign
Mumbai city’s favourite daily Mumbai Mirror takes its civic campaign ‘Operation Khataara’ to the next level by launching a multimedia campaign. The newspaper has been waging a war against these abandoned cars, with a series of investigations on the intensity of the problem of ‘Khataaras’ left on the streets of Mumbai. The newly launched campaign talks to the residents of Mumbai to report the location of these Khataaras, so that the menace can be quantified and presented to the civic bodies for suitable action.
The campaign ‘Operation Khataara’ identifies the abandoned vehicles that are left to rot on the streets as the most-wanted abettors of crime in the city, that the residents need to report. In addition to being an eye-sore and a prime reason for traffic congestion in many parts of Mumbai’s busy streets, these dead-cars also foster criminal activities on the road. Mumbai Mirror calls attention to this menace and urges the concerned authorities, encouraging them to take corrective actions to tackle the challenge.