New INMA report focuses on nurturing value for digital subscribers

The news industry embracing digital subscriptions and the need to reduce churn to maintain a growth path is driving publishers worldwide to re-think how they communicate core value propositions to ensure long-term relationships. A new report released by INMA (International News Media Association) examines nurturing reader value. The report titled Nurturing Value for News Consumers is the first of four pillars to be announced by INMA as part of its Readers First Initiative, which aims to surface best practices in the art and science behind digital subscriptions and create a road map toward the next generation of consumer monetisation through 2020.