Nine in ten Australians found trusted contents across print and digital platforms
Australian news media reaches nine in ten Australians (94 percent or 17.6 million people aged above 14), according to the latest EMMA (Enhanced Media Metrics Australia) data. In the data, it is shown that print audiences remain strong with 13 million, which means seven in ten Australians (69 percent), choosing print news formats. Another source mentions that there is no more trusted media channel in the country than news media, both in print and digital channels. News media stands head and shoulders above the rest. News brands engage, inspire, challenge and reward their readers, with in-depth story telling in a premium environment. Some of the mastheads that add new ways to talk to audiences and continue to grow their ability to reach Australians at scale include: Sydney Morning Herald (75,71,000), Daily Telegraph (47,55,000), The Age (43,44,000), Herald Sun (42,07,000), The Australian (34,21,000), The West Australian & The Sunday Times (33,60,000), Courier-Mail (30,08,000), Australian Financial Review (24,86,000), Adelaide Advertiser (17,04,000), and Canberra Times (97,6000).