Revamped site of LA Times improves reader experience

LA Times has introduced changes to the front and backend of its website to improve reader experience, in the wake of significant digital subscription shortfalls. In June 2019, a new-look LA Times website, together with its sister publication the San Diego Tribune, went live after a year-long discussion about how to improve functionality on the site. For LA Times, webpages were taking as long as 12 seconds to load previously, but could fluctuate depending on sizeable ads – such as takeover ads – and the time of day. This has since been cut down to 30 percent, to around four seconds.