Special tabloid of Vijay Karnataka helps readers stay safe from COVID-19

Launched on April 19, 2020, VK Corona Guide is a special tabloid from Vijay Karnataka designed to help readers stay safe from COVID-19. It served the purpose. In the initial days of the countrywide lockdown, the newspaper curated content and campaigns across various issues, including positive news on the front page, the fact that newspapers are safe and do not host the virus, vendors risking their lives are ‘superheroes’. Having pagination between 16 to 32 pages based on a healthy ad/edit ratio, VK Corona Guide was produced in 11 editions and distributed across 30 districts of Karnataka.