TAM AdEx reports 8 percent drop in print ad volumes in 2019
In 2019, according to TAM AdEx’s report on ‘Advertising Snapshot on Print’ ad volumes in print witnessed a decline of 8 percent as compared to the previous year. Though in 2018, the drop was 1 percent from the previous year. In this, the number of publications has been down to 884 in 2019 from 906 in the previous year. AdEx India is AIS (Advertising Information System) division of TAM Media Research, a leading neutral advertising monitoring and information centre.
The TAM AdEx report also gives a brief understanding about advertising volumes over the last five years and monthly trends for the last year. It states that from 2015 to 2019 the decline in print ad volumes was 7 percent. The year 2019, according to industry players, was not a great year in terms of revenues mostly due to the economic slowdown in the country and print is no exception. The report reveals that 200,000 brands preferred advertising in newspapers, whereas 10,000 were seen in magazines. As per the study, the ratio of newspaper and magazine advertising in print is 99:1.