TAM Adex reports 8 percent increase in print ad volume
Print ad volume has witnessed an 8 percent indexed growth from Q1 to Q2 2019, in which the education sector has escalated its share dramatically as per TAM Adex data. From 11 percent in the Q1, the sector has managed to increase its share of ad volumes to 26 percent in the second quarter. When compared the first half of 2018 to the first half of 2019, education has managed to take the top spot in both the years. Allen Career Institute and Aakash Medical College Indira Infertility & Test Tube Baby Centre and Homecare International are some of the major brands advertised in the first half of this year.