The Hindu extends collaboration with Taboola

Under the partnership with Taboola, The Hindu will continue to use Taboola Newsroom’s insights and A/B testing capabilities. Taboola has announced the extension of its partnership with the newspaper for the next two years. It will enable The Hindu to leverage Taboola’s discovery platform on mobile and web to increase audience engagement, maximize traffic and grow revenue.

Through the partnership, The Hindu will provide its editorial teams with actionable insights and data about content performance in real time. This will strongly assist them to test the performance of editorial content and reveal topics of interest for their users.

With continued implementation of Taboola Feed, The Hindu will provide its readers a seamless flow of personalized content and videos that the user might be interested in discovering next and keep them engaged on their website and mobile application.