The New York Times free for high school students
With teenagers stuck at home thanks to the COVID-19, The New York Times offered access to its journalism — with the hope of converting some into regular readers and, eventually, subscribers. America’s high school students are mostly sitting at home right now, alternating between scrolling Instagram, being bored, and being bored while scrolling Instagram. The New York Times wanted to give them something to do. Through a deal with Verizon, the newspaper offered free access to NYTimes.com and its mobile apps to American high school students for the next three months. The idea was that Times journalism can keep students informed as they deal with the dislocation caused by the coronavirus and the social constraints imposed on Americans as a result.