WAN-IFRA joins forces with United for News to combat gender diversity

Globally, only 24 percent of people heard, seen or read about in newspaper, television, and radio news are women and only 19 percent of experts sourced in news stories are women (according to the Global Media Monitoring Project, 2015 report). These alarming rates have changed very little in two decades. At the World Economic Forum in Davos, United for News, a global multi-stakeholder coalition of media, private industry, and NGOs, has announced pilot programmes in Canada, Iraq and Ukraine to address this unacceptable deficit.

Women are unseen for their expertise and relevance in the conversations that inform and shape our daily lives. At the same time media is undergoing a crisis in trust worldwide. From the boom in disinformation operations to the imminent spread of misinformation online, readers don’t know where to turn for balanced, objective news. This has dire consequences for the media industry’s ability to inform the public, hold governments to account and support healthy communities and economies. Changing this deficit will help build trust in the news media, by making news more reflective of the communities it serves. United for News is working on the demand side to provide newsrooms with the resources necessary to increase the number and frequency of female subject matter experts that are sourced in stories.